American software giant ServiceNow continues its acquisition spree in Israel, acquiring ai.work in a deal worth tens of millions of dollars. Founded in 2024, the company develops an AI agent platform for internal organizational services and business processes, and has raised just $10 million in funding to date.
Behind the company are two former executives from WalkMe, which was acquired by SAP. Maor Ezer previously sold his company to WalkMe in its early stages and later served as the company’s marketing director and strategic advisor to the CEO. and Nir Nahum, who was part of WalkMe’s founding team and served as CTO.
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Founder of ai.work.
(Shay Henseff)
“Nearly two years ago, we decided to reimagine how work actually works in the enterprise. AI understands the requests it receives, deduces steps to resolve them, operates across complex enterprise systems, interfaces with ever-changing policies, navigates approval chains, and learns from every interaction and outcome along the way. It’s not defined by builders. It’s defined by intelligent learning AI systems that understand how companies actually operate and move work from intent to outcomes. It’s a system that empowers people, learns from how they work, and turns that learning into skills, context, and action. ”
“ServiceNow is the clear leader in enterprise workflows and one of the most important AI platform companies in the world. The company has demonstrated scale across the largest and most complex organizations on the planet, and we have something that is harder to build than scale: trust to run mission-critical work across departments, systems, and business processes. That trust is key. Autonomous AI for Business. is not only a technical challenge, but also a trust challenge. For AI to cross the line from helping to do the job, businesses need to trust the platform. At its core, it requires governance, security, controls, auditability, deep workflow context, and a partner that truly understands how work gets done within large organizations. ”
“We built ai.work on a simple belief: AI It shouldn’t be a new layer of complexity; it should be a layer that removes it. You need to learn from real jobs, build skills over time, and then securely automate when your business is ready. But making that vision a reality across your enterprise scale requires the platform, reach, workflow depth, expertise, and trust that only market leaders can provide.
The company develops AI agents that enable organizations to overcome the limitations of traditional automation tools and uneven adoption of AI systems by integrating autonomous digital workers into existing enterprise environments. This way, you reduce the ongoing burden of manual and repetitive tasks.
Over the years, enterprise automation giant ServiceNow has acquired seven companies with ties to Israel, totaling more than $8 billion in deals. The bulk of this amount comes from the acquisition of cybersecurity company Armis in April 2026 for approximately $7.75 billion in cash.
In addition to Armis, ServiceNow acquired Traceloop in March 2026 in a deal worth between $60 million and $80 million, and Pyramid Analytics in February 2026 for hundreds of millions of dollars. Previously, the company acquired Neebula in 2014 for about $100 million, SkyGiraffe in 2017, Appsee in 2019, and Cloudcraft, an American company with Israeli roots, in 2022. The final three deals are for undisclosed amounts, estimated to be in the millions to tens of millions of dollars.
ai.work’s AI agents specialize in IT, operations, legal, human resources, procurement, travel, and finance, and integrate with enterprise systems including Microsoft 365, ServiceNow, Slack, Jira, Google Workspace, Salesforce, and other platforms.
