Company updates logo, website, and positioning to guide businesses through AI adoption alongside custom software development and cloud optimization
Sketch Development Services, a 100% U.S.-based custom software development and AI consulting firm, today announced a refreshed brand identity and website that reflects the company’s expanded focus on guiding enterprises through AI adoption. This update includes a modernized logo, new brand colors, and refined positioning, all published on sketchdev.io.
A soft refresh represents an evolution, not a departure. Sketch continues what we’ve been doing for over a decade: helping organizations build the right custom software and help their teams use it. What has changed is the technology landscape itself. As AI reshapes the way enterprises build, deploy, and operate software, Sketch has expanded its work helping clients adopt AI with the same disciplined delivery approach the company applies to custom software development, cloud optimization, and organizational consulting.
“Sketch was built on the simple idea that technology should be a competitive advantage, not a cost center,” said John Krewson, founder and CEO of Sketch Development Services. “The technology has changed, but the ideas haven’t. AI is the biggest change we’ve seen in the last 10 years we’ve been doing this, and our refreshed brand reflects our commitment to leading companies with the same integrity and delivery discipline we’ve always brought to custom software.”
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Sketch’s AI practice helps companies move from experimentation to production, from AI strategy to custom AI-enabled software development to implementation guidance for teams integrating AI into their daily workflows. The company combines these capabilities with established service lines such as AWS cloud services, Atlassian consulting, and agile delivery coaching.
The emphasis on innovation is consistent with Krewson’s book “Pitch, Sketch, Launch,” which won several awards and became an Amazon bestseller. Sketch’s feedback-driven approach to rapid iteration comes from an unlikely source: Saturday Night Live and other sketch comedy collectives. This process breaks down scary ideas into manageable changes.
“Most companies have lots of AI ideas, but struggle to implement AI,” said Calvin Horrell, general manager of Sketch Development Services. “Projects stall when there is a gap between a promising demo and the tools people actually use every day. Our job is to close that gap by building the right tools that teams can benefit from using. Our new brand makes that promise clear.”
The updated website organizes Sketch’s products around the outcomes that enterprise technology leaders value: speed to market, predictable delivery, and adaptability. The timing of the brand update coincides with Sketch being recognized as a leading custom AI company in the US.
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