SAP Korea’s SAP NOW AI Tour Korea 2026 event promotion banner / Provided by SAP Korea
SAP Korea announced on Tuesday that the annual SAP NOW AI Tour Korea event will be held on July 14 at the Grand InterContinental Seoul Parnas.
The conference brings together SAP customers, partners, and industry technology leaders to explore how artificial intelligence (AI) is transforming core workflows in enterprises. This year’s program focuses on SAP’s Autonomous Enterprise strategy, powered by the Business AI Platform and Autonomous Suite, tools designed to leverage decades of enterprise data into automated, precision operations.
Jan Bungert, Chief Revenue Officer, Business Data Cloud and Business AI at SAP, will deliver the keynote and outline the multinational’s roadmap to fully automated business operations. Next, Ha Kyung-nam, a senior executive at SAP Korea, will give a presentation on why companies need to move AI from an auxiliary tool to a core execution mechanism.
The event will showcase digital transformation examples from prominent South Korean conglomerates. Guest speakers highlighting practical applications of SAP’s cloud and AI-driven S/4HANA ERP platform include Park Jun-gi, head of LG Innotek’s next-generation ERP team; Mr. Park Joon-ho, Samsung Electro-Mechanics group leader. Ji Ki-sung, vice president of Samsung SDS.
The afternoon program is divided into four specialized technical tracks covering end-to-end operational innovation, AI and data integration, industry-specific use cases, and post-implementation support services. Participants will also have access to an “Agent Lab” to build and test custom AI agents in real-time.
“As the industry moves to agent AI, companies’ competitiveness will depend on their ability to anchor AI within precise business contexts to drive tangible outcomes,” said Mary Shinn, Managing Director, SAP Korea.
This article was published with the help of Generative AI and edited by The Korea Times.
