MITO AI raises $4.5 million in round. read the pitch deck

Artificial intelligence is revolutionizing video production.

Startup MITO AI is rolling out a new platform that allows filmmakers to storyboard, organize, and generate AI assets in one place. It is a project management tool for the age of generative AI filmmaking.

The company exclusively told Business Insider that it has raised $4.5 million in a pre-seed round led by Lightspeed Venture Partners. The company plans to launch the product on Thursday after testing with about 200 beta partners.

“Our tools connect video models, image models, audio models, and voice models, all brought together into an endless canvas for collaboration and experimentation,” said MITO co-founder Iñaki Berenguer.

While many AI video generators, such as OpenAI’s Sora and Google’s Veo, are limited to short-form clips, MITO wants to help creators combine short AI assets to create longer projects. It also provides collaboration features such as comments. MITO users can create new AI assets to match the style of their films through integration with platforms such as Runway, Veo 3, ComfyUI, and Pika.

Beyond the workflow platform, the startup also creates AI content for partners through its studio team.

MITO arrives at a moment of change for the media industry. Hollywood and advertising executives are testing AI tools for digital effects and commercials. Independent creators are using this technology to perfect their videos without breaking the bank. Meanwhile, actors, animators and other creators are frowning upon the technology, out of concern that some people will erase their jobs.

MITO is also entering a crowded category dominated by established companies like Adobe and startups like FLORA, which recently raised a $42 million funding round led by Redpoint Ventures.

Read the pitch material used by MITO to raise a $4.5 million pre-seed round. This is shared exclusively with Business Insider. Some slides have been omitted or edited.

MITO is an AI-native platform for video creators.

A platform for “multiplayer video creation”.

MITO Films is the company’s AI studio division.

The company highlighted two films that it has consistently produced: ‘Golf Le Fleur Maritime’ and ‘Lagaam Campaign’.

The company links to its product highlight reel.

An overview of MITO’s founding team.

The slide says:

Inaki BerengarCEO

3x Founders/CEOs: CoverWallet (acquired for Aon $300M), Pixable (acquired for SingTel), Contactive (Fuze). Founder and President of iPronics (raised $50 million) and InfiniteWatch.
Managing Partner of LifeX Ventures.
Former strategist at McKinsey and Microsoft.
Cambridge MA and PhD, Fulbright Columbia, MIT MBA.

Arancia BarciaChief Creative Officer

Creative direction for fashion, advertising and music videos.
Collaborated with top film directors on multi-million budget productions.
Leading MITO’s narrative and visual consistency.

Danny SaltarenChief Product Officer

Founder of Modulor (a design holding with over $8 million in revenue).
Former head of product design at two unicorn companies: Jobadtalent (valued at $2 billion) and Fever (valued at $2 billion).
Led the redesign of Inditex Online.
Received the National Design Award from the King of Spain.

This deck lists other initial team members.

The slide says:

nachoproduct

Cabify (unicorn, raised $500 million), Factorial (unicorn, raised $200 million), Spotahome (raised $75 million), Inditex.

Rikastrategic operations

Harvard BA, Harvard MBA, Founder of McKinsey, Morgan Stanley, LifeX, 2X.

key vanHead of Engineering

Head of Engineering at Wise ($10B IPO in 4 years), Head of Engineering at Cabify (Unicorn) at Check24.

Daniel,engineering

– Genially (Collaboration Canvas, ARR $20 million), Inditex, Unusuals.

patty,operation

Minimal run, Loewe.
A trained lawyer.

Pat Matey,GTM

-Thank you, next chance.

Issues that MITO wants to solve.

The slide says:

Current problem: AI video workflows are fragmented, slow, difficult to iterate, and impossible to collaborate.

MITO develops studio businesses, workflow platforms, and portfolio tools that support the promotion of users’ works.

The slide says:

mitofilm

AI Native Studio
Currently: Working with global brands and production companies.

MITO Orchestration Tools

AI Copilot + An endless canvas for creation and collaboration with storyboards, editing, asset libraries, and more. Built on top of your favorite AI models.

mito universe

A curated community to showcase your video portfolio.

MITO shares several film projects.

The slide says:

50 Cent – 21 Questions and Willy Chavarria – Campaign.

Traction in action:

We have used our platform to distribute multiple campaigns and music videos for real brands. MITO tools meet professional quality standards and solve real pain points for your brand. Why create a studio? This is to earn money by eating the dog food they make themselves, and to market what they can.

Introducing the functions available on MITO’s workflow platform.

The slide says:

MITO orchestration and collaboration tools:

An AI director that executes creative actions in real time.
An infinite canvas for prompts, collaboration, comments, and leaving assets (think Miro, Figma, Notion, etc.)
Connections to all AI models and tools (text, images, video AI models, music, effects, TTS, sync, etc.)
Allow hybrid models: Combine live-action footage with AI to enhance what is captured.
Storyboards, Scripts, and Plans: Analyze your script for tone, shots, characters, props, locations, and more.
Use references and groups for consistency.
Tools for visual effects, camera angles, lighting, lens selection, colors, and more.
Post-production, asset management, and multi-platform deliverables.
Manage costs, credits, licenses, copyrights, etc.
Unleash a new form of entertainment.

Storyboards are the backbone of complete AI video production. They can be created manually, with AI assistance, or completely generated by an AI agent.

MITO emphasizes AI editing capabilities.

The slide says:

AI editor for individual text, images, video, and audio.

MITO’s canvas is an AI mood board.

The slide says:

An endless canvas. Infinite creation.

A non-linear visual collaboration space (evolved moodboard) to explore and iterate ideas across images, video, audio, text, and style. Group and recombine freely and in parallel without breaking the flow.

MITO provides users with a landing page to showcase their work.

The slide says:

MitoUniverse — Creator community and marketplace

A creator community and marketplace for artists and producers to get a vanity URL to share their AI-generated video assets, workflows, and portfolios.

MITO explains pricing in detail.

MITO offers three price tiers: a free tier, a “pro” tier at $16 per month, and a “studio” tier at $38 per month.

Users are charged an additional cost in the form of “credits” based on how often they generate AI content.

The slide displays anonymized feedback from beta users.

The slide says:

Private Beta User Testimonials:

“Congratulations! The progress we’ve made in recent months has been dramatic. MITO makes complex audiovisual creations feel easy by giving you real control over camera, lens, framing, lighting, and color. The built-in video editor is a game changer. I’ve never seen an AI suite so complete and so clearly designed for authentic audiovisual creators.”

– 1 of 100 beta testers

“Creativity is entering a phase of explosive diversification, and with it the quality of art and entertainment can improve dramatically. Even in the early days of playing MITO, it’s amazing how open the playing field suddenly feels.”

-Film director

MITO’s investor pitch on the AI video opportunity.

The slide says:

Despite the emergence of powerful models, there is still no dominant platform that ties everything together.

AI models like Veo, Kling, and Runway break new ground.

Team workflows remain fragmented and lack an orchestration layer.

Video demand skyrockets:

Storytellers, filmmakers, brands, and businesses can now produce high-quality videos without the high costs and lengthy processes required by traditional production. The result is faster iteration, more experimentation, and more creative versions.