Let’s talk about reimagining CX with AI
london, June 30, 2026 /PRNewswire/ — Bell Integration today proudly announced its role as a Gold Partner and Gold Sponsor of NiCE World London. NiCE World London is the premier CX AI event for organizations looking to go beyond ambition and deliver real, measurable outcomes through automation, orchestration, and intelligent experiences.
NICE World Bell Integration is a Gold Sponsor
The two-day event, to be held at Olympia in Kensington on July 1-2, 2026, will bring together more than 1,500 industry leaders, practitioners and innovators to showcase the latest innovations, insights and practical strategies shaping the future of customer experience. This event provides an immersive, real-world look at how AI is transforming every customer interaction.
Bell Integration looks forward to working with organizations ready to turn complex AI strategies into scalable actions. Bell helps customers maximize the value of their NiCE AI solutions without replacing platforms by enabling proactive services, real-time personalization, and seamless orchestration across digital and human channels.
Darren RushworthPresident and Representative Director of NiCE International: “We are pleased that the integration with Bell will take place in 2025.” UK&I Implementation Partner of the Year once again sponsors NiCE World London. Bridging strategy and execution is critical for organizations looking to maximize the value of AI. Bell Integration brings together AI innovation, CX expertise, and a proven track record of delivery to accelerate the transition from vision to measurable business outcomes. ”
CX intelligence and data layer
At the core of an AI-enabled CX operating model is a real-time intelligence and data layer that continuously learns from every interaction, with each engagement building on previous interactions. This architecture embeds intelligence directly into live service delivery, rather than treating data as a historical record for forward-looking reporting. By connecting interaction data, customer context, automation, and agent workflow into a single, actionable view, the system captures intent, sentiment, behavior, and journey context across voice, chat, and digital channels in real time. The result is continuous improvement in assets under management and improvements in every customer touchpoint.
Faisal AbbasiExecutive Director, AI & Data, Bell Integrations: ”Leading organizations are not using artificial intelligence as a separate automation tool layered on top of existing CX processes. Instead, we are redesigning service operations around real-time intelligence, adaptive decision-making, and tailored journey delivery. This represents a fundamental shift in how customer experiences are created and managed. ”
To learn more about transforming your CX operations, visit the Bell Integration team at NiCE World London (Stand G5) at Olympia, Kensington from 1-2 July 2026.
About Bell Integration
Bell Integration is a global technology partner providing strategic advisory services, AI and data consulting, and specifically managed services. These include an intelligent, personalized experience layer powered by AI and supported by frontline team training and enablement, including guided responses, continuous learning agents, and automated summarization.
Media inquiries
Finola Sloyan | E [email protected] |Telephone +44 2392 825925
About NiCE
NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platform automates engagement in proactive, safe, and intelligent actions, empowering individuals and organizations to innovate and act from conversation to resolution. Trusted by organizations in more than 150 countries around the world, NiCE’s platform is widely adopted across industries to connect people, systems, and workflows to work smarter at scale, improving performance across your organization and delivering proven, measurable results.
media contact
Christopher Irwin-Dudek | +1 201 561 4442 | [email protected] |ET
