Webinar: The hidden psychology of AI – and what it means for your business

AI For Business


Who is responsible if a chatbot lies about an airline’s bereavement policy? What does it mean to be a creator when an AI-generated painting wins a state art competition?

These are not rare cases. They are early signals of something much bigger and much more human.

Our relationship with AI is not just technical. It is shaped by psychology, trust, cognitive biases, and culture. Organizations that understand this will build better products, stronger consumer connections, and more effective AI strategies.

Join us on June 18th for an Ipsos webinar. Manuel García García, PhD, Global Leader of Science Activation at Ipsos, shares insights from his new book. Smarter together: How we think, feel, and decide using AI.

During the webinar you will:

  • Understand the psychological factors behind how consumers adopt and trust AI
  • Identifying the cognitive biases that shape purchasing decisions in an AI-driven world
  • Learn how to design and position AI-powered products that build consumer trust, not undermine it.
  • Get a practical framework to make smarter AI investments in your business

Because the question is no longer whether AI will change the way we work. What matters is whether we understand ourselves well enough to shape that change.



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