Google is announcing a range of new AI-powered video tools to help brands and agencies create high-performing video content faster and at scale, describing it as a “whole new world” for time-strapped marketers.
Speaking at Google Marketing Live 2026, Google executives emphasized that AI-generated creative will become an increasing competitive advantage for advertisers as they navigate a fragmented media landscape and have heightened performance expectations.
In a live session hosted by Josh Moser, senior director of advertising platforms at Google, and Michelle Pham, founder and CEO of home décor and accessories brand Inner Child, we discussed how the new Asset Studio platform has become a “one-stop shop for developing creative assets in Google Ads,” ultimately helping brands increase their creativity and scale around the world.
They said the platform is being upgraded with increasingly advanced Gemini AI models designed to automate video creation, testing and optimization workflows.
This comes as Google integrates Gemini Veo and Nano Banana into Asset Studio, with its latest model, Gemini Omni, set to launch later this year.
The tool is designed to streamline video production workflows for marketers and creative teams by allowing users to build video campaigns from narrative prompts, automatically generate storyboards, and edit scenes before rendering.
“First, choose a story to base your video content on,” Moser says. “Then we get the storyboards. We can review each scene before rendering.”
“You can also tweak that storyboard, swap out scenes, and change the flow on the fly.”
The move reflects a growing demand across the advertising industry for faster, more scalable creative production, especially as platforms prioritize video inventory and performance marketers require large amounts of creative assets for testing and optimization.
For agencies and small creative teams, this tool can significantly reduce the time and cost of video production and campaign experimentation.
“This is incredibly exciting,” Michelle Pham said. “As a small team, creating videos is a lot of work but takes too much time for us, so we feel this opens up a whole new world.”
Google also introduced new AI-powered A/B testing capabilities within Asset Studio, allowing advertisers to automatically test creative variations against existing campaign assets.
“Simply select your assets, save and create your test, and it will automatically run against your current top performers to see who wins,” Moser said.
Pham said these tools are especially valuable for small businesses operating with smaller budgets and in-house teams.
“As the founder of Bootstrap, this is truly a dream,” she said.
“It helps us grow and also gives me time back to focus on the parts of the business that I really love.”
