The Rolling Stones have released a new video for ‘In the Stars’ ahead of the release of their new album, using deepfake AI technology to digitally recreate younger versions of Mick Jagger, Keith Richards and Ronnie Wood. foreign language.
Written by Paul Cashmere
The Rolling Stones have stepped directly into the debate over artificial intelligence in music by releasing a video for “In The Stars,” a clip that uses deepfake technology to digitally age the band into versions resembling themselves in the late 1970s. The video was released ahead of the July 10 release of the Stones’ 25th studio album. foreign languagefollow-up in 2023 hackney diamond.
Directed by French filmmaker François Rousselet, the video stars actress Odessa Azion and features AI-created recreations of Rolling Stones members Mick Jagger, Keith Richards, and Ronnie Wood. Produced by AI studio Deep Voodoo, the clip features an aging band in a warehouse party performance setting, blending live action footage with synthetic visual effects designed to resemble the Stones in concert. tattoo you era.
Azion described the opportunity as a career milestone. “Are you kidding me? This is my dream,” she said in a statement released with the video. “The first record I ever got and listened to from beginning to end was tattoo you. I’m obsessed with the Rolling Stones. This is definitely on my bucket list. ”
The video includes several moments designed to emphasize the realism of the digital recreation, including close-up interaction shots between Azion and the recreated Jaguar. The production credits mention Kagemusha, a deepfake artist, and an “AI data wrangler”, indicating the scope of the hybrid process behind the visual effects.
This release brings the Stones into the rapidly evolving conversation about the role of AI in entertainment. Deep Voodoo, which produced the clip, previously worked on Kendrick Lamar’s 2022 video “The Heart Part 5,” which digitally transformed Lamar into several celebrities, as well as the anti-aging effects for Billy Joel’s 2024 single “Turn the Lights Back On.”
Richards has previously expressed skepticism that digital technology will overtake music production, although he acknowledges the potential of AI as a production tool. In his 2023 speech, Richards said AI “can be a tool and it can be a toy,” adding: “In most cases, all of these things are toys.” Jagger has also approached the topic cautiously, previously saying he was not seriously considering virtual avatar performances like ABBA’s digital concert residencies.
The release of the video also continues the associated promotional campaign. foreign languagethe album was first teased in a cryptic street poster campaign in London earlier this year. Ahead of the limited white label release of ‘Rough and Twisted’, posters referencing the pseudonym ‘The Cockroaches’ were put up across Camden, although the album was initially released only on vinyl before being officially included on the new album.
This time also produced by Andrew Watt, foreign language Featuring contributions from Paul McCartney, Robert Smith, Steve Winwood and Chad Smith. The album also includes recordings featuring the late drummer Charlie Watts, taken during sessions before his death in 2021.
AI-generated visuals are becoming increasingly common in music marketing, but the response across the industry remains divided. Some artists and audiences see the technology as a creative extension of the visual effects tradition already used in movies and music videos. Others argue that digitally recreating performers, especially younger versions of artists living or deceased, raises ethical concerns around authenticity and consent.
The Stones’ use of this technology comes at a time when AI tools are becoming more sophisticated and commercially available. Synthetic images are routinely used in film, television, and music to de-age actors, recreate archived performances, and produce ultra-realistic digital doubles. What sets “In The Stars” apart from many of its predecessors is that the AI effects themselves stand out as part of the core concept of the video.
Musically, foreign language It seems to be positioned as a continuation of the energy that drove it. hackney diamondthe band’s first original album in 18 years. Richards said in a recent statement that recording in London once again “bred continuity” to the project. hackney diamond” and described the sessions as “a month of intense focus.”
The album is scheduled for release on July 10th via Capitol Records and Polydor Records. In addition to “In the Stars” and “Rough and Twisted,” the record reportedly includes a cover of Amy Winehouse’s “You Know I’m No Good” and a version of Chuck Berry’s “Beautiful Delilah.”
track list of foreign language:
rough and twist
in the stars
jealous lover
mr charm
divine intervention
ringing hollow
I never want to lose you
hit me in the head
you know i’m no good
part of us
covered in you
side effects
back in your life
beautiful delilah
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