SAN FRANCISCO, Calif., May 11, 2026 (Globe Newswire) — Birdie today announced that Ronaldo Amaá, former VP of Engineering at Looker, former General Manager at Google Cloud, and former Chief Development Officer at Snorkel AI, will join the company to accelerate its vision for the next era of enterprise AI through its acquisition by Google Cloud.
Ama joins Birdie after a distinguished 30-year career spanning advisory work with SAP, Greenplum, VMware, Looker, Google Cloud, Snorkel AI, and Hex. It’s a trajectory that reflects the evolution of modern enterprise data itself, from infrastructure to business intelligence to AI.
Throughout his career, Ama has led globally distributed teams from 12 to over 700 engineers and built deep expertise across software development, systems architecture, data as a service, business intelligence, and AI/ML. He holds a Master of Science in Computer Science from Stanford University and a Bachelor of Science in Computer Science from UNICAMP.
His career reflects a major era in enterprise technology. He gained foundational experience at SAP and Greenplum, one of the pioneering massively parallel data platforms, and later served as Vice President of R&D at VMware. He then joined Looker as Vice President of Data Platforms and Infrastructure, where he played a central role in expanding the company through Google’s landmark $2.6 billion acquisition. Following the acquisition, Mr. Ama became general manager of Looker on Google Cloud, overseeing its evolution into a core pillar of Google’s enterprise analytics ecosystem. Most recently, he worked at Snorkel AI, where he was at the forefront of AI/ML data platforms.
But after helping shape the infrastructure, analytics, and AI layers that define today’s enterprise technology, Ama noticed a new gap emerging.
context.
For decades, companies have invested heavily in BI platforms, dashboards, data lakes, and more recently LLMs in the pursuit of better decision-making. However, despite unprecedented access to information, many organizations still struggle to transform fragmented customer, operational, and behavioral data into trusted actions.
“BI helped companies see their data. Data lakes helped companies centralize their data. LLM helped companies work with their data,” said Ronaldo Ama. “But none of them, alone, solve the most difficult problem: context, the business sense needed to turn fragmented signals into reliable decisions. Birdie is building exactly where that gap exists.”
Birdie believes this challenge represents one of the next big changes in enterprise technology: the move from data infrastructure to context infrastructure.
As companies race to deploy AI across increasingly fragmented systems, the limiting factor is no longer just access to data, but the ability for AI to accurately interpret customer signals, behavioral patterns, operational workflows, and business priorities into systems that can be effectively operationalized.
“The market doesn’t just need more dashboards. It doesn’t need AI layered on top of disconnected systems,” said Ale Hadade, CEO and co-founder of Birdie. “We need a platform that transforms fragmented data into context-rich decisions that teams can trust and act on. Ronaldo has helped build every major generation of modern data stacks. His decision to join Vardy is a strong signal of what’s coming next.”
At Birdie, Amá will lead the company’s technology strategy and engineering organization, accelerating the development of Birdie’s integrated platform to address multiple use cases within the organization.
“Birdie sits at the intersection of two things I care deeply about: using data to drive real business outcomes and building products that empower teams to act on what they learn,” said Ama. “This isn’t just about understanding your customers better; it’s about building systems that operationalize customer context across your business.”
Mr. Ama’s appointment comes at a time of strong momentum for the company as it expands into the United States and Brazil, serving leading fintechs, digital platforms, and consumer brands looking to turn customer intelligence into measurable business outcomes.
His leadership philosophy — what he calls the “tripod” — emphasizes three aspects of a great team. It’s about people doing work they love, working with people they love, and working on things that are very important to the company.
Amateurs often say, “If you don’t make mistakes, it means you’re not fast enough.” “If you repeat the same thing over and over again, you haven’t learned anything.”
For Vardy, his appointment represents more than an expansion of the management team. This points to a broader belief that the next frontier for enterprise AI may be about more than just better dashboards, bigger models, or bigger data lakes. Systems may finally provide businesses with the context, judgment, and action that these technologies have long promised.
About Birdie
Birdie is a customer intelligence platform that helps companies transform fragmented customer and operational signals into measurable business decisions to accelerate prioritization, action, and impact across CX, product, and operations. Founded in 2019, Birdie serves unicorns and enterprise customers across the Americas. For more information, please visit birdie.ai.
Media contact:
Company name: Birdie.ai
Contact Person: Pat Osorio, Co-Founder and CCO
Contact email address: ask@birdie.ai
Website: https://birdie.ai/
