A woman suspected to be from the artificial intelligence generation appears in the stands of a baseball stadium. Capture from X
Last week, a post with the caption “Average Korean Woman” went viral on X, which featured a video of a woman watching a Korean Baseball Organization game between the Hanwha Eagles and the Doosan Bears from the stands. The post had 14.9 million views as of Friday.
However, some passionate Korean baseball fans focused on the graphics in the broadcast rather than the woman, raising suspicions that it was generated by artificial intelligence (AI).
The scoreboard in the upper left had Kim So-hyun as the pitcher and Cho In-sung as the batter, but Cho In-sung retired in 2017 and has since worked as a coach. He was also portrayed as a player for the Doosan Bears, despite only joining the team as a coach and not as a player.
The video is part of a growing pattern in South Korea where AI-generated content is increasingly causing real-world impacts that existing regulations struggle to address.
Last month, an AI-generated photo of a sighting of a wolf named Nukugu that escaped from the Oworld Zoo in Daejeon City went viral on social media, disrupting search efforts. In July last year, some news organizations mistook an AI-generated video of a sparrow pecking at a love bug as a real video and published a false alarm.
South Korea has implemented a law since January that requires disclosure labels for generated AI output that can be mistaken for reality. However, this only applies to companies that develop and deploy AI models, leaving ordinary users out of their reach.
Experts point out that the public is becoming increasingly desensitized to AI-generated videos.
Professor Lee Jae-sung of the Department of Artificial Intelligence at Chung-Ang University said, “A similar phenomenon occurred in the 1990s, when the Internet began to spread.At that time, when something was posted on the Internet, many people assumed it was true.”
“But over time, people have come to realize that not everything written online is necessarily true,” Lee added. “Yet, many believed that what was captured on video must be real. Now that AI can generate convincing videos in seconds, many are realizing that this assumption is no longer true.”
