Disney is using artificial intelligence to help Disney World guests plan their vacations, personalize Disney+ show recommendations and predict labor demand at its theme parks, company executives said.
Since taking over in MarchDisney CEO Josh D’Amaro He provided an update on how The Mouse is using AI while discussing company-wide strategy. D’Amaro spoke to the investor community during Disney’s second-quarter earnings call Wednesday. Profits exceeded Wall Street expectations.
Operating income of Disney Experience, including theme parks and Disney Experience disney cruise linewas $2.6 billion, an increase of 5% compared to the same period in 2025. Increased guest spending at the parks and the launch of Disney Adventures and Disney Destiny fueled the increase, Disney said.
D’Amaro called technology “a really powerful accelerator for Disney.”
As for AI, D’Amaro said the company uses AI “in a way that keeps human creativity at the center of everything we do,” and protects Disney’s valuable intellectual property.
D’Amaro explained that AI can help with vacation planning. A visit to Disney World requires park reservations, and Lightning Lane requires you to skip lines for rides and jump through other hoops.
“We believe there is a significant opportunity to make it easier for families to plan their travels, optimize their stay and personalize their experiences,” D’Amaro told investors on Wednesday. “We are using AI to reduce the complexity of travel planning and booking, and to tailor the entire experience specifically to what guests want most.”
disney plusThe company’s streaming service will play an “increasingly central role” in bringing together the company’s sports, movies, streaming and theme park divisions, the CEO said.
“As you know, Disney has some of the most passionate and loyal fans in the world,” D’Amaro said.
“Many of our park visitors are also Disney+ subscribers, but there are also millions of Disney+ subscribers who are not regular park visitors. So that’s where our focus is. Our parks, they’re essentially the physical heart of the company. And by the same token, we’re building Disney+ to serve as the immersive, interactive digital heart of the company.”
D’Amaro added that Disney+ serves as a digital core, and that he is “urging the entire organization to prioritize” the loss of Disney+ subscribers as the streaming company works to curb subscriber churn.
D’Amaro cited the recent Pixar film “Hoppers” as a great example of an original storyline, and pledged to invest in both existing series and new intellectual property.
“Creative excellence, that will continue to be at the heart of everything we do,” D’Amaro said.
In the first three months of 2026, theme parks in California and Florida experienced a 1% decline in attendance, the company said. But Disney leaders seem optimistic, saying they expect park attendance to continue to improve as excitement wanes after a rival park, Universal Orlando Resort’s Epic Universe, opened last year.
So far, rising gas prices have not had a negative impact on Disney theme park crowds, Disney said. The company is also expanding its cruise ship operations.
“The good news is that looking forward, we expect growth to improve in the second half of the year,” Disney Chief Financial Officer said. hugh johnston Said. “As we look to the rest of the year, our bookings are very encouraging.”
