Amazon Web Services (AWS) will be at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701) with demonstrations, speaking sessions, and interactive experiences focused on cloud and AI applications for media organizations.
booth demonstration
AWS will demonstrate AWS Elemental Inference, a managed service that applies AI in parallel with live video encoding to automate 16:9 to vertical video creation in 6-10 seconds. Current customers include Fox Sports Digital and NBCUniversal. This service integrates with your existing AWS Elemental MediaLive and MediaConvert workflows.
The West Hall lobby will host the Cloud Court Challenge, created by Maple Leaf Sports and Entertainment (MLSE). This is an interactive basketball activation that uses computer vision and data analytics to provide participants with real-time performance insights.
AWS Theater (W1333) will host more than 20 sessions featuring Prime Video, AMC, Sinclair, FanDuel, NBA, Graham Media, and Wednesday’s AI Studio Startup Spotlight. The Builder Lab for hands-on technical workshops will be located at the back of the AWS Theater.
Amazon Entertainment Loft (West Hall, Level 2, W235LMR) will feature the AWS technologies that power Amazon Luna, Prime Video, and Fire TV.
On Sunday from 4-5 p.m., AWS will host Women in Media: Walk the Floor, a guided tour of AWS and AWS partner booths ending at the Amazon Entertainment Loft. Registration can be done from the AWS NAB page.
speaking session
Sunday, April 19th
- 1:00pm – 1:45pm | W213-W214: “The next generation of AI and content” — Samira Panah Bakhtiar, AWS General Manager, Media, Entertainment, Games, and SportsGenna, Gray Media, Sky and A+E Factual Studios will be on stage. moderator John Accarino, old digital.
Monday, April 20th
- 12:45pm – 1:45pm | N141 Main Stage: “Streaming the Future: Fox’s Cloud Transformation Journey with AWS” — Chris Ziemer, AWS; Mayur Srinivasan, Fox Corporation Senior Vice President, Digital Video Platforms; Ricardo Perez Celski, Fox Sports Senior Director, Digital Production Operations; Meanwhile, Mr. Reliford is senior vice president of media services at Fox Corporation..
- 2:45pm-3:45pm | W209-W210: “The Intelligence Layer: How AI Technologies Shape the Future of Content Delivery and Experiences” — Richard Adam Jones, Revolutionary Dream; Soyoung Lee, Co-founder of TwelveLabs. moderator Yana Peacock, AWS.
Tuesday, April 21st
- 2:00pm – 2:45pm | W3643 Sports Theater: “Reimagining the Fan Experience” — Alyssa Meyers, Marketing Brew. Shelby Williams, AWS.
- 3:00pm – 3:30pm | W3643 Sports Theater: “AI in Sports: From Data to Dynamic Fan Experiences” — NVIDIA, AWS, SummerSports, CAMB.AI.
- 3:45-4:15 p.m. | W3643 Sports Theater: “How the PGA Tour Enhanced Automated Broadcast Production” — Jason Dvorkin, AWS; Michael Raiondo, PGA Tour Vice President of Broadcast Technology.
