Mark Zuckerberg wants the meta to be “AI-native.” Internal documents show one way the company’s CEO plans to get there.
The company has set goals for how much some of its employees will use AI tools for tasks such as coding.
Meta employees created a document to gather information about these goals from various organizations, according to a copy reviewed by Business Insider. This includes targets set for the end of last year and for 2026.
Technology companies are using a variety of methods to encourage staff to use AI, such as tying the use of AI to performance reviews or gamifying the use of AI with competitive leaderboards.
According to the document, Meta’s production organization, which is responsible for building and maintaining core creative experiences, said it has set a goal for 65% of its engineers to use AI to create at least 75% of their committed code by the first half of 2026. Committed code is code that is stored and tracked within a project.
Meta’s scalable machine learning organization, which focuses on AI models and infrastructure, had a goal of achieving 50% to 80% of AI-assisted code by February 2026, the document said. The magazine quotes a senior engineering manager commenting along with this goal: “We’re not tracking this through metrics.”
The document also lists some company-wide goals for Q4 2025 for the core product, a horizontal organization across Messenger, WhatsApp, Facebook, and other core products. One goal is for 80% of mid-senior level engineers to adopt AI tools such as DevMate, Metamate, and Google’s Gemini. It notes that the focus is on “tool adoption” rather than the percentage of code written by AI.
It states that 55% of code changes made by software engineers across central product organizations should be “agent-assisted.”
It is unclear whether the goals stated in the document are linked to performance appraisals.
“It’s no secret that this is a priority, and we are committed to leveraging AI to assist our employees in their daily tasks,” a Meta spokesperson told Business Insider. Meta’s performance program focuses on rewarding not just the use of AI tools, but the impact they derive from them, they said.
Here’s a breakdown of the meta goals listed in the memo:
(Note: Some technical terms have been paraphrased for clarity)
Mark Zuckerberg’s AI journey
Zuckerberg is actively working to make Meta into what he calls an “AI-native” company. Business Insider reported last year that Meta has begun correlating employee performance with AI usage, with staff using Meta’s internal AI bot to write reviews for colleagues.
Most recently, the company rebranded some employees within its Reality Labs division as one of three job titles: “AI Builder,” “AI Pod Lead,” or “AI Org Lead.”
This change comes as Meta hires a smaller team and moves to a flatter organizational structure.
“Our ultimate goal is to make a big difference in engineering productivity and product quality,” read a note about the changes reviewed by Business Insider. “To achieve this, we are fundamentally re-engineering the way we operate, our organizational structure and the way we support each other.”
Meta Chief Technology Officer Andrew Bosworth told staff on Tuesday that he will be responsible for Meta’s “AI for Work” initiative, which aims to accelerate the adoption of AI tools within the company, according to a memo seen by Business Insider and first reported by the Wall Street Journal.
Meta laid off hundreds of employees across Reality Labs and other organizations this week.
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