VANCOUVER, British Columbia, March 17, 2026 (Globe Newswire) — As traditional employment becomes less secure and administrative tasks continue to swallow up the human workforce, Durable today announced significant expansions to its AI platform aimed at making small business ownership the default rather than the exception. The updated platform goes beyond creating a website, allowing individuals to launch and run an entire business from a single prompt, with discoverability, customer management, payments, and automated support for AI agents. Founder James Clift says his mission is to help more people use their expertise and creativity to advance their ideas and drive business success.
Durable’s platform is designed to help independent entrepreneurs take their business from ideation to launch in minutes, not months. Using AI, Durable gives users the tools they need to launch customer-facing websites and business infrastructure without managing multiple tools, time-consuming research, or complex configuration processes.
“Traditional employment is no longer the stable option it once was,” says Durable founder James Clift. “Thanks to AI, people now have the opportunity to build successful businesses without having to be marketers, developers, or operations experts. Durable removes the friction of traditional business building, allowing people to focus on their technology instead of managing complex software.”
Over 3 million entrepreneurs, like Rebecca Hoekstra, owner of NaturePure Cleaning Co., have already built their businesses with Durable. Hoekstra said she decided to start her own natural, non-toxic cleaning business after seeing her neighbors requesting house cleaning services on Instagram. What started as a side hustle was fully booked within a year. “Durable didn’t just help me start my business; it has become part of the daily operations of my business,” Hoekstra says. “I love not having to juggle multiple systems. Everything from client management to invoicing is there.”
Founded in 2022, Durable started as an AI-powered website builder and has launched over 10 million websites for customers around the world. Recognizing that today’s entrepreneurs need more support than just a website, the company has expanded its services to offer a comprehensive AI-powered business builder.
Beyond website creation, Durable’s extensible platform allows users to launch and run their entire business from a single prompt. Entrepreneurs describe their business in plain language and create a branded online presence. This platform has SEO and GEO built in to help your customers get discovered on ChatGPT and Google search. It also features AI agents that automate key business workflows such as social media marketing, research, and business analytics.
