Amazon and Nvidia partner on in-car AI assistant

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Amazon is partnering with Nvidia to develop a multimodal AI assistant for vehicles, with testing by automakers scheduled for early 2027.

The partnership will integrate Amazon’s Alexa Custom Assistant (ACA) and Nvidia’s DRIVE AGX automotive computing platform, along with a suite of AI models, allowing automakers to process requests directly inside the vehicle.

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ACA allows manufacturers to create branded voice assistants built on Alexa+ while integrating their own AI agents.

The system combines on-device edge processing with cloud-based functionality.

Local processing is aimed at reducing response times, while cloud connectivity supports additional services such as music streaming, service reservations, and smart home management.

The technology is designed to improve conversational AI by incorporating environmental awareness and situational understanding.

This allows the assistant to interpret group conversations and respond based on the situation in the car.

Anes Hodzic, vice president of Amazon Smart Vehicles, said: “Through our work with Nvidia, we saw the extraordinary capabilities of their technology when combined with Amazon’s Alexa Custom Assistant, enabled by a multimodal, multimodel, multiagent technology stack at the edge and cloud.”

By integrating with the DRIVE AGX platform, the assistant can run optimized AI models inside the vehicle while maintaining access to cloud-driven capabilities.

These include Alexa+ features such as shopping, entertainment, and service-related interactions delivered through an interface customized by the automaker.

The initiative aims to provide OEMs with a system that blends in-vehicle and cloud-based intelligence while maintaining compatibility with existing infotainment setups.

Rishi Dhall, Vice President of Automotive at Nvidia, added, “By combining Amazon’s conversational AI and Nvidia’s accelerated computing, we can deliver advanced intelligence and an inherently private in-vehicle experience. Exactly what automakers need to deploy AI that their customers can trust.”




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