New AI-powered reporting capabilities transform raw studio data into actionable growth strategies, enabling fitness operators to identify revenue opportunities, reduce churn, and scale with confidence.
The fitness industry has entered a data-rich era. Advances in technology and AI have given operators unprecedented visibility into performance, from attendance and retention to revenue, churn risk and capacity utilization. But access to infinite data alone doesn’t lead to better decisions. Often it creates the opposite effect – complexity. Teams find themselves drowning in data with little time or context to make sense of it.
Meet TeamUp’s new AI Business Advisor. It’s a tool designed to transform raw operational and industry data into clear, prioritized strategic guidance delivered in simple monthly reports.
“Data is one thing, but actionable insights are another,” says TeamUp General Manager Marissa Alden. “Fitness companies don’t just need information; they need to understand trends, risks, and opportunities so they can make decisions quickly and with confidence.”
The impact is immediate. What once required hours of manual spreadsheet analysis and expensive external consulting is now delivered automatically, giving operators a clear understanding of where they stand and what steps will drive growth.
Democratization of data
Until recently, this level of strategic insight was out of reach for most fitness operators.
Detailed performance analysis requires time, expertise, or external consultants. Without this, especially smaller gyms, lacked the clarity they needed to make business decisions with confidence.
“As competition increases, the biggest change we’re seeing is that owners aren’t just looking for individual data points,” Alden explains. “From independent studios to enterprise-level brands, gyms need trends, analysis and context delivered directly to them so they can take action and plan for the future.”
AI Business Advisor does just that. Each monthly report begins with an executive summary highlighting key performance indicators across customer engagement, revenue, and operational health. Strengths and areas for optimization are clearly identified, allowing operators to focus their attention on what matters most.
For many owners, that clarity alone is a huge unlock.
Ronan Finn Phillips of SixFour Fitness, one of the early beta users, said the tool quickly surfaced opportunities that might otherwise have been buried.
“TeamUp AI Business Advisor is a great addition to an already great platform,” said Phillips. “It analyzes our business data, identifies revenue opportunities, flags inactive members, and shows you the real financial impact of reactivating just 5-10 clients. The action plans this program generates typically cost thousands of dollars in business coaching fees, but instead are instantly available.”
Alden says this democratization of insight is central to the product’s purpose.
“Studios of all sizes now have access to meaningful strategic guidance,” she says. “Previously, that level of analysis was primarily limited to large organizations with dedicated analytics teams or external consultants.”
Advantages of benchmarking
One of the most powerful aspects of AI Business Advisor is the ability to benchmark your performance against thousands of fitness businesses around the world.
Many operators evaluate performance based solely on internal history. Comparing industries can give you a better gauge of what’s possible.
“Most facilities operate in silos,” Alden says. “By understanding where their company stands relative to others, owners can make smarter decisions and stay competitive.”
TeamUp’s platform processes more than 34 million class reservations and memberships annually across 56 countries, creating a detailed dataset that enables benchmarking at scale. This intelligence allows AI business advisors to identify patterns and opportunities that would otherwise be invisible.
For example, one studio using TeamUp operated entirely on class packs rather than recurring memberships. Based on industry benchmarks and performance analysis, AI Business Advisor recommended implementing a 3-month membership option, revealing a $12,000 revenue opportunity.
In another case, the report identified more than half of the studio’s contacts as inactive. An AI business advisor recommended a targeted reactivation campaign and uncovered a potential revenue opportunity of $5,000 per month.
“These insights help owners focus their energy on the actions that have the most impact,” Alden says. “They can increase retention, improve their revenue structure and operate more efficiently.”
From insight to action
The true value of insight lies in the execution. The AI Business Advisor translates the analysis into a structured four-week roadmap that outlines immediate actions alongside long-term strategic priorities.
Each report includes clearly defined recommendations to improve operational settings, enhance engagement, and track performance metrics such as membership growth and attendance.
“The goal is to remove ambiguity,” Alden said. “Owners don’t have to guess what to do next; they have a clear plan.”
Telecom operators are already seeing tangible results.
“TeamUp AI Business Advisor has been a game changer for us,” says Daisy Grunfeld of Stroud Boxing Club. “It’s easy to use, has great support, and has helped me grow while keeping everything organized.”
This clarity is especially valuable for operators preparing to expand. Expansion decisions require accurate forecasting, pricing optimization, and operational discipline, all areas powered by data-driven guidance.
The platform highlights strengths such as payment efficiency and retention stability, as well as identifying areas where improvement can deliver growth. This perspective allows businesses to expand their business with confidence rather than uncertainty.
“Owners have complete visibility into their company’s performance,” says Alden. “They can see what’s working, where the opportunities are, and what actions will move the business forward.”
In an industry expected to grow by nearly 9% annually through the end of the 2010s, increased competition is separating those who act strategically from those who lag behind.
Alden says carriers with clear insights can move faster, adapt more effectively and capture new demand.
“AI is becoming the thing that separates the good companies from the great companies,” says Alden. “When owners understand and act on data, they can save time, improve performance, and make stronger decisions for their communities.”
