Hollywood unions are opposing Seedance 2.0, a new AI video generation model that critics call a tool for blatant copyright infringement.
Seedance 2.0 was released this week. According to the Wall Street Journal, the updated version will initially be made available to users in China through Jianying and will be rolled out globally through CapCut.
Like other similar tools, Seedance allows users to create videos up to 15 seconds long from text prompts. At the same time, critics point out the lack of reliable safeguards for the use of images of real people and copyrighted studio material.
“I hate to say this. Maybe it’s all behind us.”
After this, Deadpool screenwriter Rhett Reese expressed doubts about the future use of such technology in the industry.
“Chinese AI service Seedance 2.0 conducted massive unauthorized use of U.S. copyrighted works in one day.”
The Motion Picture Association of America sent a notice to ByteDance asking it to immediately cease its violations, and CEO Charles Rivkin said that SeaDance 2.0 “violates established copyright law and harms millions of American jobs.”
“By launching a service that operates without meaningful safeguards against violations, ByteDance is ignoring established copyright law.”
The Human Artistry Campaign, an initiative backed by Hollywood unions and industry groups, condemned SeaDance 2.0 as an “attack on single creators around the world.”
“An attack on a single creator around the world”
SAG-AFTRA also opposed the use of this technology and said it stood alongside the studios in condemning clear rights violations.
Disney filed a lawsuit and cease-and-desist letter against ByteDance, accusing the company of “effectively rapidly seizing Disney’s intellectual property rights” and “stealing Disney characters by copying, distributing, and creating derivative works using these characters.”
“Virtual quick seizure of Disney’s intellectual property rights”
“Stealing Disney characters by copying, distributing, or creating derivative works using Disney characters.”
TechCrunch has reached out to ByteDance for comment. Anthony Ha – Weekend Editor at TechCrunch. He previously worked at Adweek, VentureBeat, and is currently based in New York. Contact information: [email protected].
Ultimately, the industry continues to debate the balance between technological advances and protecting the rights of creators, and is exploring how to use AI responsibly in film and multimedia.
