Generative AI company Genspark aired an ad it put together in just five weeks during Super Bowl 60.
The unicorn startup, which runs an agent AI workspace for enterprises, secured two 30-second spots during the Christmas Eve game after another advertiser declined.
The 11th-hour decision meant that Genspark, which is just over two years old and has never bought an ad of this scale before, had just over a month to submit a sophisticated Super Bowl-worthy spot to broadcaster NBC.
Utilizing a familiar Super Bowl playbook, Genspark commissioned actor Matthew Broderick to reprise “Ferris Bueller’s Day Off.” An ad persona encouraging viewers to take the Monday off after the big game.
“Let Genspark automate your work and take a day off,” Broderick says after a series of scenes in which Genspark’s AI suite completes workplace tasks like creating slide decks and filling out spreadsheets.
Independent creative agency Magnetic created the ad, used AI to generate the script, and completed filming in one day to meet a tight production schedule.
This ad clearly highlights the time-saving benefits of the AI capabilities provided by Genspark. That’s because, according to the background the company shared with ADWEEK, “We’re entering the next phase of adoption where people want to know exactly how AI will improve their lives and work.”
The 30-second spot will air twice on NBC’s national network, once at halftime and once during the fourth quarter.
This is Genspark’s largest advertising campaign to date, following a takeover of San Francisco’s CalTrain station in December.
The Palo Alto company joins a lineup of high-profile companies touting their AI capabilities at the Super Bowl, including Anthropic and Base44, which also debuted this year, as well as Amazon Alexa+, Google Gemini, and OpenAI.
