Learn how to make an AI commercial with video in 3 hours

• A ‘scary’ pizza ad made entirely with AI shows how far the technology has come.
• Speaking to Insider, the creator said the AI ​​condensed days of work into hours.
• The YouTuber detailed the steps and showed Insiders how to create an AI commercial.

The days of high commercial budgets, large teams of creatives and actors creating scenes, and time-consuming delays in visual effects are soon coming to an end. perhaps.

In an age where chatbots sound more human than ever and art generators can create photo-like images, a YouTuber named Pizza Later can get within 100% of his life with a little creativity and know-how with various AI tools. We proved that we can make commercials.3 hours you might notice Twitter CEO Elon Musk and the Pizza Hut official account.

Pizza Reiter, who declined to be named to preserve his online anonymity, told insiders he works in motion graphics by day. I’ve been tinkering with the application. This is how I came up with the idea to create a commercial for a fictional pizza parlor called Pepperoni Hug Spot.

Inspired by a runway-created “terrifying” AI clip of Will Smith eating spaghetti, Pizza Rater began sending clips of people eating food to friends in batches.

“And from there, I sourced the rest of the clip and imagined what else was in the pizza commercial TV commercial,” he said.

He told Insider that the whole process took three hours because he was busy with work on Monday. Every asset in the commercial was created with AI, from the reverberant, professional-looking narration to the quirky clips inside the Pepperoni Hug Spot Pizzeria.

“I’m old enough to remember the days before YouTube and things took so long. And before my current job, I was actually involved in video production. I know how long it takes to set up lights, mics, etc. So things are pretty rough right now, but I’m overwhelmed.”

Here’s how to create your own AI commercial.

start with a script

The foundation of any good commercial is a script that guides its production. Pizza Later said he used the latest version of GPT, GPT-4, to create the narrated dialogue. Since ChatGPT launched in December, more and more content his creators are using the application to make their jobs easier.

“I’m not much of a writer, so it would take me longer to come up with a script. ‘It’s as simple as a few lines out there.’

The sentences in the Pepperoni Hug Spot commercial are grossly grammatically incorrect and do not appear to be produced by GPT. Pizza Reiter said he asked the program to write it this way on purpose to add creepiness and humor to the commercial.

He also said that the name “Pepperoni Hug Spot” is something he brainstormed on GPT.

“It obviously means nothing. But it sounds crazy. That’s when I went.”

wrap up the narration

Online users release music pretending to be Drake, The Weeknd, Travis Scott, or online memes (such as Joe Biden and Donald Trump yelling at each other in gaming headsets) As such, AI narration technology has become a pest of the music industry. while playing Overwatch).

It is also useful for producing commercials without using voice actors. Pizza Later told Insider that it used Eleven Labs to create the narration by plugging in scripts written in GPT-4.

“We gave them three or four different readings because of the different intonations and reading speeds,” he said.

Create art with image generator

AI Pizza commercial stills, including the final exterior shot of the fake pizzeria, were created using Midjourney, which Pizza Later described as “amazing”. Only descriptive prompts are required to create an image. According to an AI prompt engineer who previously spoke to Insider, this means using a thesaurus to change wording, pay attention to verbs, and specify the intent of the prompt. Movie style.

Create a clip using a video generator

The most notable part of the Pizza Hug Spot commercial was a video clip created using AI. Yes, they were disjointed, bewildering and full of contradictions, but even months ago you couldn’t even create an original video clip out of nothing, said Pizza Reiter. .

For the Pepperoni Hug Spot commercial, Pizza Later used Runway AI, a text-to-video generator, to create a short clip to add to the commercial. He told his Insider that he wouldn’t be surprised if video AI technology became as real as image generators in the near future.

Create a soundtrack that pulls it all together

Even generating music with AI is now commonplace. Soundraw, the software used in the pizza commercial, creates custom music for different genres, moods and lengths. You can also choose a specific instrument.

Most of the results sound very bland and corporate, which may be what the commercial needs.

Edit in bulk

The only part of the process AI can’t (yet) do is video editing. VHS filters, transitions, and some noise were all manually added for commercials. But Pizza Later says it’s making videos much faster thanks to AI.

“What I see in the future is probably not too far away, especially if this goes as fast as something like Midjourney, your favorite show is on Netflix or your new favorite show, let’s say it’s not renewed. But Now I have access to this video software, or software that can generate video clips… All I have to do is watch a 30-minute episode of my favorite show or “The best friend ever. ”

put it down for the world to see

After releasing the commercial, Pizza Later said he was surprised by the wide response online. Along with some humorous comments, he pointed out that many people didn’t even know some of this technology existed.

“I got a lot of really funny comments. A lot of comments like, ‘Oh, this is nightmare fuel, but it looks like the best kind of nightmare fuel.'”