If you have high hopes for artificial intelligence (AI) AI is different from traditional search engine optimization (SEO) and requires engagement to recommend your business to potential customers. While most website traffic still comes from traditional keyword-driven SEO, the more nuanced conversational AIO (Artificial Intelligence Optimization) is rapidly emerging.
Even our smallest clients are already seeing leads generated by ChatGPT and other large-scale language models (LLMs). This is both exciting and a little scary because changes in the world of AI happen almost overnight, and no one likes surprises.
LLMs are increasingly being used to: the study And it inevitably leads to the following result: work Recommendations. The challenge for businesses is that all of this is done through AI chatbots that use conversational language. It’s time for marketing to adapt to this change.
Rebuild how your website works
A.I. The ability to utilize and synthesize accessible information allows you to hyper-focus on what your customers want to know. This is important for landscape contractors who rely on trust, expertise, and local relevance to win business.
Optimizing for AI is surprisingly easy, and your favorite LLM does much of the heavy lifting. Even better, this process will give you a clear picture of your ideal customer, the problems they are trying to solve, and how your website content will address them.
For example, unless you’re well-known in your industry or community, chances are no one is reading your blog. It’s okay because the AI will read it for you. All accessible content is evaluated and summarized by AI and used to inform recommendations.
Let’s start with what’s easy to do
The first step is to understand where you currently stand. If you’re not sure if your business is generating leads from ChatGPT or other AI tools, the easiest way to find out is to ask directly. Use the following prompts: “Tell me everything you know.” [your business name]” — and look closely at what comes back.
- What are your sources? Is one of them your website?
- Where are the gaps? In other words, is it a service that is not recommended?
- What information is missing that only the customer knows?
The real job is to align and strengthen the collaboration by identifying information sources and evaluating their accuracy to complete the buyer journey. When doing this, forget about keywords and focus on clear, conversational communication.
Think of it as completing your business profile. This is close to the gist. How can AI recognize the strengths and weaknesses of your business so you can build on your strengths and address your blind spots?
These are the core elements that we focus on together with our customers.
- service. What to do and what not to do.
- ideal buyer. Roles, characteristics, locations, decision criteria.
- Problem solved. Real challenges faced by customers.
- results and results. What does success look like to the client?
- Location and price context. Service area and location information.
- Credentials and trust signals. Certifications, Experience, and Social Proof.
Please select where this information is located
This content can be placed on a page of your current website, such as an “About” page. However, since this is intended for humans, it does not need to appear in your website navigation. If it exists and is well organized, the AI will find it. So we often create new pages with labels like “AI Training” and link them to other secondary pages in the footer.
Don’t overthink it. Many of True Nature Marketing’s clients already have basic AI training pages in place, and we continue to improve them as we learn. As with most other website decisions, getting this done and making it work for your business is much better than waiting until it’s perfect.
