What’s the story?
San Francisco-based AI video generation startup Higgsfield has raised $80 million in a Series A extension round. The funding, led by Accel, GFT Ventures, and Menlo Ventures, increases the company’s valuation to more than $1.3 billion. The new capital will be used to expand the company’s sales, international growth and further research and development efforts.
Initiatives in AI video generation
Unlike other companies, Higgsfield does not compete with OpenAI or Google. Instead, integrate third-party models into your platform. “We will minimize production taxes so that ultimately the better story and the better idea wins,” said CEO Alex Mashrabov. This approach has helped Higgsfield stand out in the rapidly growing AI video generation market.
Platform and user base
Higgsfield’s platform allows users to run end-to-end workflows within a single system. The company was founded in 2023 and launched its browser-based product in March 2025. Approximately 85% of platform usage comes from social media marketers. Higgsfield has already amassed 11 million users in just five months since its launch, and that number has now grown to more than 15 million.
Revenue and growth trajectory
Higgsfield’s revenue also increased significantly. The company has annual revenue of $200 million, doubling from a $100 million orbit in just two months. This rapid growth rate puts Higgsfield in a rare growth space, outpacing companies like Lovable, Cursor, OpenAI, Slack, and Zoom in terms of growth rate. The company’s platform is currently used primarily by professional social media marketers.
Future plans and personnel expansion
With the new funding, Higgsfield plans to expand its workforce from about 70 people to about 300 by the end of this year. The company is also aiming to expand into corporate sales and international markets. Jeff Herbst, a director at GFT Ventures, said the demand for AI-generated content from social media marketers represents a potentially larger market than Hollywood.
