LiveRamp, a leading data collaboration partner, announced that it is expanding its data marketplace to include data and models for AI. Clients can now license data to train AI, license third-party AI models, and access AI-powered applications and agents from our partners. This evolution transforms the Data Marketplace into a centralized hub for AI, making it easy for marketers, data scientists, and developers to access and deploy AI powered by real-world, permissioned data.
LiveRamp's expanded marketplace provides managed access to premium data and intelligence for AI use cases through a user-friendly interface, ensuring all interactions are authenticated, purpose-focused, and auditable. Data partners gain a new transparent way to license datasets and models, with full control and visibility into how, where, and by whom their assets are used, and marketers can power their AI use cases all from one place.
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LiveRamp's Data Marketplace currently covers three important AI use cases in advertising and marketing.
- License data for training and tuning models: Clients can securely discover, license, and integrate rich permissioned datasets across consumer behavior, commerce, media engagement, and transactional signals. This seamless data access closes consumer intelligence blind spots and dramatically improves model scoring and real-time decision-making.
- Licensing partner AI models: Marketers can license AI models from partners and leverage first-party data without moving or exposing sensitive information. Marketers can add valuable partner intelligence and modeling to their data.
- Licensing applications powered by AI models: Soon, clients will have easy access to partner applications and AI agents for use cases including audience building, measurement, media optimization, and more directly within the LiveRamp Marketplace.
“Just as language is now the fuel for AI inference, consumers and their attributes help AI drive the most effective ad targeting possible. LiveRamp is essential to enabling Chalice AI to do this privately for advertisers in a trusted execution environment like the LiveRamp Clean Room,” said Adam Heimlich, CEO of Chalice. “LiveRamp's network's unparalleled reach makes it easy for brands to leverage their data assets to make better decisions and drive greater advertising effectiveness.”
Vihan Sharma, Chief Revenue Officer at LiveRamp, added, “Enabling AI systems to securely and seamlessly access and leverage premium, permissioned data will redefine how enterprises build intelligence. By increasing access to the world's most powerful data collaboration network, we can power our ecosystems with the highest quality signals that drive superior and responsible performance.”
This announcement follows LiveRamp's recent product innovations that advance AI through frictionless data collaboration, including multi-agent collaboration, AI-powered segmentation, and AI-powered search.
