Altus leverages Primas' AI and digital transformation expertise to expand global bookings, optimize operations and grow efficiently.
Altus Entertainment (Las Vegas) announces a strategic partnership with Primas Group, a leading digital transformation company, to accelerate Altus' growth through technology and AI-powered efficiencies, allowing the company to expand globally without proportionally increasing headcount.
Founded by entertainment industry veterans Seth Yudoff and Jason Pearson, Altus Entertainment has built a full-service entertainment booking agency that sources talent from around the world, from close-up magicians and strolling performers to acrobatic troupes and big-name celebrity artists. According to the company's website, Altus offers everything from singers, dancers, magicians, food artists, celebrity impersonators, acrobats, drone light shows, interactive robotics, and full-scale entertainment productions.
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Meanwhile, Primas Group brings founder Mike Mastro's decades of experience helping companies modernize their operations, deploy cloud and AI systems, and streamline customer service and back-office functions. Primas says on its website that it offers “end-to-end digital solutions across omnichannel solutions, CAI solutions, cloud services, and more” for businesses looking to transform at an affordable price.
Partnership focus and strategic benefits
Under the agreement, Altus Entertainment will leverage Primas' platform and consulting framework to optimize booking operations, talent roster placement, customer service workflows, and data-driven marketing. The goal is to expand internationally, handle more bookings and services, and provide premium entertainment around the world without simply hiring a ton of new staff.
By building automated workflows, AI-enabled customer contact triage, and an integrated booking-talent-vendor system, Altus expects to improve efficiency, reduce manual overhead, and reinvest savings into investing in talent and expanding global markets.
Jason Pearson commented, “In live entertainment, we still value human performance and creativity. But behind the curtain, businesses must operate like technology companies. With Primas as our digital transformation partner, we can scale faster, serve more clients around the world, and stay lean while delivering extraordinary experiences.”
Mike Mastro added, “We are excited to support Altus in its blend of artistic and operational rigor. By providing the company with access to affordable AI and cloud platforms, we will be able to invest not only in infrastructure, but also in performers and productions.”
Entertainment reach and service delivery
From intimate private events to large corporate galas and celebrity-booked events, Altus covers the full spectrum of live entertainment. Its global talent and local service model allows clients to reliably book everything from Las Vegas-based strolling magicians to stadium-sized big-name bands and themed acrobatic troupe shows.
Thought leadership and industry insights
Seth Yudof, co-founder of Altus, is also known as a leading voice at the intersection of entertainment and technology. He has written several articles for the Rolling Stone Culture Council on topics such as generative AI in business and entertainment algorithms, and released an online course for performers entitled “The Entertainer's Guide to Getting Hired.”
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