Businesses are now preparing for a potential recession and many are looking for solutions to current problems. Rising labor costs over the past few years, sudden turnover of employees and customers, the looming looming of difficult business decisions, and keeping up with the ever-changing landscape of new technology solutions have all been key factors in today’s climate. It’s summing up reality and complicating the business even more. today.
So where are you heading? AI tools such as robotic process automation (RPA) can alleviate many of these concerns and create real efficiencies and opportunities for your business. Creative solutions like ChatGPT are already a reality for digital advertisers. So what is the next move for AI in the industry? More importantly, how can the industry leverage AI to gain direct benefits such as increased efficiency, productivity and efficiency? ?
Creating New Business Opportunities Using AI
Savvy digital advertisers are already using AI tools like ChatGPT to create content (email copies, long-form content summaries, etc.), generate keywords and codes, and generate It supports creative tasks such as creating images. And this is just the beginning. As ChatGPT and similar AI chatbot variations continue to evolve, users will be able to relax prompts, requiring even less change.
Where else can we see AI in digital advertising? Customer support is one area where AI can learn from customer-specific data points such as FAQs and answer when it happens again.
Generative languages are also appearing in videos. A user can quickly generate and deliver important messages at scale via her web portal, email, etc., saving a lot of time. Consider the multifamily housing industry. With this form of AI, users can quickly upload a few images and create a video of an AI-enabled property in seconds. It is such advanced solutions that increase the efficiency of the entire industry.
Why it’s time to embark on automation
What do emerging AI technologies and navigating economic headwinds have in common? Simple. Automation can greatly improve efficiency within an organization. Hiring an extra 20 strategists to support the tedium is no longer necessary. Instead, you can automate repetitive yet important tasks and free your staff to focus on the more strategic aspects of your business.
One of the easiest ways to understand how automation can create these efficiencies within an organization is to look at the salary of one of our digital advertising strategists. On average, strategists earn about $80-85,000 per year. Imagine spending half your time each day on tasks that can be automated, like setting up accounts or managing budgets. This equates to $40-45,000 per year per strategist spent on task work. Multiply that by his team of 10 strategists, and he’s spending at least $400,000 a year on tasks that could simply have been automated. Automating task work also changes the time it takes. It can be reduced from days to seconds.
When your employees start to spend less time on task work, you can turn them towards more positive endeavors. By increasing your team’s productive time, you also reduce the number of strategists needed to complete task work. This is the power of automation. It benefits your business from a revenue standpoint and your employees from an emotional standpoint. Both results are important.
keep hands on the handle
AI is shaping up in industries whether your organization is ready or not. The question is, will you adopt it and survive, or will it thrive? Or will you continue to resist, being left behind by organizations that can meet the growing demand for this technology? If you don’t know where to start, start by thinking of AI as a recruitment assistant or alternative solution.
Despite the promise of automation, AI in digital advertising still looks a lot like the concept of a self-driving car. Sure, it’s very useful and impressive, but it shouldn’t be left to your own device. The need for creativity cannot be ruled out. Getting it right requires a team of strategists to help with the more strategic aspects of the business and pull the levers, but the team needs to be well staffed for the monotonous work. in the rearview mirror.
How Fluency Leverages AI to Create Scale Opportunities
One of the ways Fluency, an enterprise-grade ad automation platform, creates opportunities for scale is through the platform’s exclusive advantage, Blueprints. Think of Blueprints as advertising strategic plans that use your data to build and apply changes to your advertising accounts at scale. Why is this important to your advertising strategy? Blueprints gives you the ability to create the backbone of your advertising strategy and start controlling it at scale with the account of your choice. Whereas staff spent countless hours setting up accounts, Blueprint uses dynamic data points such as inventory feeds to understand the structure of an ad account and all the elements it contains (campaign , settings, targeting, keywords, creatives, etc.). everything else.
result? Quality is enhanced, capacity is limitless, and success is sustainable. These are just some of the ways Fluency’s partners are leveraging automation to create meaningful ripple effects across their organizations doing strategic and engaging work.
Explore Fluency’s Robotic Process Automation (RPA) Platform.
