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A pretty big update came early this week, and it actually lasted all week. I’ve named this the Movember update. Google Opal tools allow you to create optimized AI content at scale. Google said it is working on a fix for fake AI news spam in Google Discover. Google released a number of AI shopping features ahead of the holiday season. Microsoft has launched a search within Copilot. Google lets you add shipping and return policies without using Search Console merchant accounts or structured data markup. John Mueller said Google has no intention of making schema disappear. In addition to shopping ads, we’re also testing text ads in Google Image search results. Google is rolling out Ad Advisor and Analytics Advisor Gemini AI Help Chat. Google Ads AI Max appears to perform poorly compared to other match types. We’re introducing new value-based pricing for message leads in Google Local Services Ads. Google Ads is testing importing campaigns from X and other social networking platforms. Google Ads lets you incorporate your brand into standard shopping campaigns. Google Ads lets you summarize your budget optimization settings. Google Ads has updated its policy regarding unacceptable phone numbers. Google Business Profile’s negative review extortion fraud reporting form appears to be working. Google also proposed mandatory changes to Ad Manager in its ad tech EU litigation. That was the search news at this week’s Search Engine Roundtable.
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