TikTok is rolling out several new generative AI creation options built into TikTok Composer, including image-to-video generation and text-to-video generation, which will soon be available to run in-stream.
As you can see in these screenshots posted by app researcher Jonah Manzano, TikTok is rolling out three new generative AI options. This allows you to animate still images, create entire video clips based on text descriptions, and leverage AI for video transitions.
The latter are likely to be the most useful and most likely to be used in the long term, as they provide practical value as well as novelty. But like other social apps, TikTok is full of AI-generated clips, so giving users the ability to quickly and easily tap into the same trends will no doubt also be used a lot.
This is the latest in a growing number of Gen AI options on TikTok, which also includes translations and captions, AI selfies and group shots, custom avatar stickers, and more.
TikTok also added “smart splits” last week, which uses AI to split long videos into shorter clips. We also offer AI avatars that can showcase your products within your live streams, allowing you to stream 24/7 without hiring a real human.
These new AI creation options built into Composer were actually added to TikTok’s Symphony platform for advertisers in June, so they’re not entirely new in terms of functionality, just made more widely available.
And these aren’t the last AI additions to the app.
The Chinese version of TikTok, called “Douyin,” already offers users a variety of additional AI creation options, including script-to-video conversion and a “story maker.”
These will definitely spread on TikTok and give you more options to edit, customize, or create entirely new projects based on your ideas.
In some ways this is a good thing in that it encourages more creative abilities, but I still maintain that there is real value in human creativity, and while these tools can help foster creation, they also lead to a lot of junk being posted on social apps.
The risk then is that the garbage becomes so huge that people want to turn off AI content, which some apps already do. On TikTok, adding these options directly to the composer can be problematic, as it can also end up turning people away. But then again, other apps can already produce something similar anyway, so perhaps TikTok would be better off considering aligning with the broader trend.
In any case, there are a few more options to consider when it comes to TikTok clips. If you have a good idea and know how to write a good prompt, it might help you expand your presence on TikTok.
