Dublin, September 23, 2025 (Globe Newswire) – “Artificial Intelligence in the Marketing Market – Global Forecast 2025-2030” report added ResearchAndMarkets.com Provided.
Artificial intelligence in the marketing market is projected to grow from USD 13.84 billion in 2024 to USD 165.9 billion in 2025, reaching USD 3.921 billion by 2030.
This robust growth is driven by an increase in adoption of data analytics platforms that automate, enhance and streamline machine learning, natural language processing, and organizational marketing operations in organizations around the world.
Artificial intelligence is rapidly transforming marketing by equipping organizations with sophisticated tools to personalize outreach, promote operational efficiency and unleash new levels of customer engagement. As AI capabilities evolve, marketing leaders need to understand market direction, key innovations and key challenges to inform strategic investments and sustain growth.
Conclusion
Artificial intelligence is reshaping the marketing landscape, requiring organizations to be agile and informed. This report guides senior leaders in navigating emerging technologies, adapting to policy changes, and optimizing strategies for sustainable impact.
Key takeout
- Artificial intelligence is accelerating the transition to a personalized marketing experience by enabling marketers to interpret and act on large-scale customer data in real time.
- Advanced AI Tools enables marketing teams to automate campaign management, streamline media allocation, introduce new types of creative content, and drive faster responses to market trends.
- Cloud-based AI platforms enhance scalability and accessibility for businesses of all sizes, increasing the pace and reach of technology deployment across diverse sectors.
- The landscape requires organizational collaboration between data, IT and marketing teams, with ongoing skill development essential to achieving full platform value and ROI.
- Regional disparities such as regulatory complexity in EMEA and APAC language diversity highlight the need for compliance and subtle local strategies tailored to consumer expectations.
- Partnering with technology providers to collaborate on joint input efforts, organizations can respond to evolving best practices and maximize long-term outcomes.
Scope and Segmentation
- Technology segment: Computer vision (image recognition, video analysis), data analysis (description, prediction, normative), deep learning (convolutional neural networks, generative adversarial networks, recurrent neural networks), machine learning (enhancement, supervisor, supervisor, supervisor, supervisor, supervisor, language processing, language translation, sentiment analysis, text analysis, text analysis)
- Application Domain: AD Personalization (Dynamic Creative Optimization, Real-time Bidding), Campaign Management (Email, Social Media), Chatbot (AI-Driven, Rule-Based), Content Generation (Automatic Copywriting, Images, Video Generation), Customer Segmentation (Behavior, Demographics, Psychographic Profiling), Lead Generation (Automatic Outreach, Predictive Lead Scoring)
- Development model: Cloud and on-premises solutions
- Organization Size: Large companies, small and medium-sized businesses
- Industry Vertical: Banking and financial services, healthcare, information technology and communications, manufacturing (automobiles, home appliances, industry), media and entertainment (games, publishing, streaming services), retail
- Geographic coverage: America (including the US, Canada, Mexico, Brazil, Argentina), Europe, the Middle East, Africa (UK, Germany, France, Russia, Italy, Spain, United Arab Emirates, South Africa, etc.), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, and other countries)
- Analysed by major companies: Salesforce, Adobe, Oracle, IBM, Microsoft, SAP, Amazon, Alphabet, SAS Institute, Hubspot
Important attributes:
| Report attributes | detail |
| Number of pages | 199 |
| Forecast period | 2025-2030 |
| Estimated Market Value (USD) for 2025 | $165.9 billion |
| Forecast Market Value (USD) by 2030 | $392.1 billion |
| Combined annual growth rate | 18.9% |
| Covered areas | global |
Market dynamics
- Generated AI model that generates dynamic personalized ad creatives at scale for higher engagement
- Real-time AI-driven sentiment analysis integrated into social listening for active engagement
- Optimization driven by automated AI-based campaign budget allocation and augmented learning
- Personalized Omni-Channel Customer Journey Orchestration with AI-Driven Predictive Analytics and Triggers
- Explainable AI tools for transparent marketing decision making and compliance with emerging regulations
- AI-powered virtual brand ambassadors offer an immersive experience across metaverse and AR channels
- AI-driven predictive lead scoring integrated into dynamic account-based marketing workflows and insights
- Voice search optimization and conversational commercial strategies are enabled by conversational AI platforms
- Combine multimodal AI content-generated text images with video personalization to enhance customer engagement
- Conservation of AI technology including federated learning of customer data security and discriminatory privacy
The company was introduced
- Salesforce.com, Inc.
- Adobe Inc.
- Oracle Corporation
- International Business Machines Corporation
- Microsoft Corporation
- SAP SE
- Amazon.com, Inc.
- Alphabet Inc.
- SAS Institute Inc.
- Hubspot, Inc.
For more information about this report, please visit: https://www.researchandmarkets.com/r/ym4ir9
About ResearchAndmarkets.com
ResearchAndmarkets.com is the world's leading source of international market research reports and market data. Provides the latest data on international and regional markets, major industries, top companies, new products and latest trends.
-
Artificial Intelligence in the Marketing Market
