That's what Google's AI era Officially Officially here, and at its heart is a new generated video model called Flow.
At the Google I/O 2025 Keynote event on May 20, Google unveiled a new suite of AI video tools featuring cutting-edge models.
The descendants of Media Models Veo 3 and Imagen 4 are Google's answers to Sora in Openai in Flow. It is an AI tool for a new era in video generation for filmmakers and creatives. Unlike SORA, however, Flow burns native audio generation immediately.
Sold as “an AI filmmaking tool built for creatives by creatives,” Flow is Tech Giant's latest attempt to demonstrate the power of AI as a use case in reconstructing creative processes. As shown on Google I/O stages, supplying text prompts like “an elderly man driving a convertible through the desert” will completely enter cinematic scenes, including consistent characters, consistent locations, editable camera angles, and seamless scene expansions.
Credit: Google
According to Google, the goal here is not to replace human creativity, but to amplify it. Flow “can stay in the zone” as it aims to offload technical grant work, named after the elusive zone where the idea is just clicked.
Masculine light speed
To show that Flow actually can do, Google tapped filmmakers around the world, including Darren Aronofsky, who debuted a short film made with Flow.
However, the flow does not stop at generations. You want to own a complete creative pipeline. There is integrated support for editing, organizing and tuning projects. When Gemini is in the loop, you can refine the beat of the story on the spot. The chicken is running slowly, so do you want to fly from the middle of the cliff and send a car? no problem.
Again, this is driven by the fusion of Veo 3 and Imagen 4, and Gemini is also moving things from under the hood. For those unfamiliar, VEO handles high fidelity videos, and Imagen is working on text rendering, one of the classic stumblings of AI. Imagen 4 is the latest update from Google with smarter typography, layout processing and visual design, and you can do anything from movie titles to Slix Slide Decks.
Both models are deployed today via the Gemini app.
Of course, this next-generation creativity comes with a price tag. Flow is part of the company's new $249 Pro subscription tier, Google AI Ultra. This allows you to access Flow. Also, all the other AIs announced by Google in I/O.
However, if you don't want to pay all that money, Google AI Pro users (formerly AI Premium) can use a slightly downgraded version of the flow that runs on VEO 2.
Disclosure: Mashable's parent company Ziff Davis filed a lawsuit against Openai in April, claiming it infringed Ziff Davis's copyright in training and operating AI systems.
