Precise TV, a Contextual Video Ad Tech platform, is driving the brand's business outcomes and has released its third year Accurate Advertiser Report: Teens and Young People (Party)a report analyzing inputs from a proprietary panel of teenagers aged 13-17 and their parents. A transgenerational panel of teenagers spanning late Z and early general Alpha (Gen Z/A). party We assess how these teens consume content, engage in advertising, and use artificial intelligence tools in their daily lives.
“AI adoption is on the rise and affects the way people interact with search, but YouTube remains the top gateway for teens to consume content and take action. “This year party Based on our proprietary AI solutions, it provides important insights to enhance your pace measurement engine. Pace gives brands an unparalleled view of how Gen A and Gen Z Teens use AI and YouTube watch Gen A and Gen Z Teens play games, and how their actions affect both them and their parents, and ultimately drive real-world purchasing decisions. ”
Here are some insights from this year's party report:
AI has arrived at Gen A and Gen Z Teens
69% of teens are currently using AI platforms, and that number is climbing. ChatGpt (83%) and Google Gemini (67%) are used by academics, creativity and content creation to lead the pack.
Almost half of teens use AI for social media and video content, bringing the emergence of a new generation of creators and curators with generation tools. Additional top use of AI:
YouTube governs the highest governance beyond the realm of screen and influence
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91% of teens watch YouTube. This is the most popular platform of all formats (from 77% Party 2024).
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84% monitor mobile and monitor a third of collaborative view content with parents.
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YouTube shorts continue to challenge Tiktok for the advantage of short form, especially among teenage boys.
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Games, music videos and comedy are the most viewed genres of YouTube content.
From joint tourism to joint shopping: YouTube Effects
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YouTube drives more Pester Power than any other platform. 18% of teens saw the latest “buy request” ads on YouTube and 12% on Tiktok.
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AD Impact is shared among generations. 67% of parents and 38% of teenagers recall seeing their last purchase driving ad on YouTube.
Game trends
Games continue to be a cultural cornerstone for teenagers, with 77% seeing others playing video games. Titles like Minecraft, Fortnite Creators such as Mrbeast dominate the watch list.
Teens have a big impact on family spending
Beyond their own wish list, teens are deeply upset about their household purchase decisions. From clothing (61%) and food (53%) to electronics (38%) and even holidays (37%), their preferences shape family spending. Combined with unparalleled ad recalls for both YouTube's teens and parents, these insights underline why the platform is an important touchpoint for brands.
“This report is a must-read for media buyers in all major advertising categories, from retail and entertainment to tech and CPG,” said Denis Crashell, Chief Commercial Officer of Precise TV. “With YouTube attracting teenage attention and teenagers buying far beyond their wish list, data becomes a compelling case for brands to rethink their video strategy. The insights in this report will help advertisers accurately target, confidently plan, and get platforms and moments.”
2025 Party The survey was conducted with 1,000 US teens (ages 13-17) and their parents. The report also provides demographic breakouts (age, gender, etc.) and media/advertising insights across video, gaming, social, mobile and retail behaviors.
