GoPro users share 125K hours of videos for AI training program

San Mateo, California, August 26, 2025 /prnewswire/ -gopro, Inc. (NASDAQ: GPRO). In just two weeks, GoPro subscribers have contributed over 125,000 hours of video content to the company's Opt-in AI training licensing program, marking important early milestones in program development. GOPRO will launch its initiative in early August with an invitation-only outreach to thousands of GoPro subscribers, expanding to all We Over time, potentially international subscribers. At the time of the last revenue call, GoPro had 2.45 million subscribers on the GoPro cloud with over 13 million hours of content.

We Subscribers who monetize GoPro cloud-based video content by enabling them to help train third-party AI models. GOPRO subscribers will win 50% of license revenue that GoPro generates on their behalf. For more information about the AI Training Licensing Program, click here.

Nicholas Woodman, Founder and CEO of GoPro, said: “The engagement we see reinforces our belief that this program may make sense over time: both subscribers and GoPro.”

GoPro has been having active conversations with several AI data licensees to address the growing demand for authentic, real-world video content to train AI models.

For partnership inquiries, please contact GoPro's Business Development Team Partnership@gopro.com.

Gopro, Inc. About (NASDAQ: GPRO)

GoPro helps the world capture and share itself in an immersive and exciting way.

GoPro is an external magazine and We News & World Reports to be one of the best places to work. Open Rolls are available on the Career Page. For more information, please visit gopro.com.

Connect with GoPro on Facebook, Instagram, LinkedIn, Tiktok, X, YouTube, and GoPro blogs The Current. GoPro customers can submit photos and videos to the GoPro Awards for the opportunity to be featured on GoPro's social channels and receive the Gear and Cash Awards. Media members can access the official logo and images in the press portal.

GoPro, Hero and their respective logos are GoPro, Inc. is a trademark or registered trademark of US Other countries.

Please be aware of forward-looking statements

This press release may contain forecast or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. “Expectations”, “Believe”, “Quote”, “Expectations”, “Intention”, “Dewend”, “will “” “” “Planning], and negative words in these terms and similar expressions are intended to identify these forward-looking statements. The forward-looking statements in this press release may include, but are not limited to, statements relating to the Company's new opt-in AI learning program, subscriber opt-in rates, participants and company revenue opportunities, user-generated content licenses, and program rollout timing. These forward-looking statements are based on the Company's current expectations and involve significant risks and uncertainties in nature. The company's actual results and timing of events may differ materially from those expected in such forward-looking statements as a result of these risks and uncertainties. These include risks related to AI and data use, privacy concerns, market adoption, competition and technology implementation challenges. Further explanations of the risks and uncertainties associated with the company's operations are included in the company's annual report on the year 10-K, filed on March 17, 2024, with the Securities and Exchange Commission (“SEC”). Or as of the date as described otherwise. The Company assumes no obligation or obligation to update any forward-looking statements contained herein as a result of new information, future events, or changes to their expectations.

GoPro (Prnewsfoto/Gopro, Inc.)

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