Beyond consumer spending trends and tariffs, the revenue season revealed how artificial intelligence (AI) is reshaping the financial services landscape. The companies featured below are by no means exhaustive, but offer sampling of a diverse range of AI applications.
Enhancement of fraud
The fight against financial crime is increasingly being played out with AI as agencies deploy models to detect and prevent fraud.
Visa reported a 26% increase in value-added services revenue in the third quarter, 2025, and its segment growth is supported by acquisition of the developer capabilities space for real-time AI payment protection technology. Through FeatureSpace, Visa offers an adaptive real-time personal change identification (ARIC) risk hub that uses machine learning and AI to build more accurate risk profiles.
“On the cybersecurity side, the stakes are increasingly high on the cybersecurity side. Scammers use the latest technology to drive solutions to breakthroughs on the fraud side, using artificial intelligence and generative AI. The company's Decision Intelligence Pro “utilises data from all sources on the Internet and puts it on a generative AI engine for us. And instead of preventing fraud, it is predicting fraud, the latest stage in this type of game.”
Automating credit underwriting
AI data-driven analytics is changing how credit decisions are made and expanding access to capital. According to Upstart's second quarter 2025 revenue, its platform automates 92% of underwriting decisions. This efficiency has significantly increased the conversion rate (loan percentage) from 14% at the beginning of last year to over 23% in the second quarter of 2025.
Upstart CEO Dave Girouard said he is helping AI build a rollout in sectors such as auto loans, which are undergoing strong growth. He told analysts: “Instead of directly training Auto models, Auto is the first area to train a basic credit model for data from multiple credit categories and apply fine tuning to reach an Auto-specific model.”
Similarly, Lemonade utilizes AI to accurately pricing in its auto insurance business. Daniel Schreiber said during a conference call with analysts: “We have been AI natives from day one. Compared to new startups, a decade in the market gives us real data edge, thousands of A/B tests, 10 million driving trips, millions of customer interactions, and claims. Unique data flowing through the system.” In the latest quarter, AI helped drive premiums up 29% year-on-year.
Enhance operational and customer experience
Companies also highlighted the use of AI in operational backbone and customer-facing interactions. Visa CEO Ryan McInerney said in the latest phone call that the company “is Visa Intelligent Commerce that is moving forward with a more digital future, allowing consumers to shop and purchase with AI agents. This combines AI-ready APIs (application programming interfaces), including commercial partner programs for AI Platforts for Ai Platforts' commercial partner programs, along with tokenization and authentication, along with AI-ready APIs (application programming interfaces) that include commercial partner programs for using AI's partner programs, along with tokenization and authentication capabilities.”
As for banks, Bank of America has charted AI-Underpinned advances over the past few quarters. AI digital assistant Erica has 20 million users in self-service active consumer interactions from 14.4 million people three years ago. CashPro Chat is used by 65% of business, commercial and corporate clients, and Erica handles more than 40% of the dialogue. The company also notes that “Erica for Employees” is used by over 90% of its staff, reducing calls to service desks by about 50%.
“We are currently working beyond dozens of AI proof-of-concept,” CEO Brian Moynihan said in a revenue call. “These investments are intended to help growth help our client experiences and improve our productivity.”
