Do you want to level up your salary?
If you're working in the video game industry, learning how to make good use of generative AI can quickly benefit your revenue, Strauss Zelnick, chairman and CEO of Take-Two Interactive Software, told Business Insider.
After the “Grand Theft Auto” publisher provided guidance and first quarter financial results that exceeded analyst expectations, he said in an interview Thursday that generative AI “can “eliminate commonplace work and tackle more interesting work at a higher level.” “I don't think I know anyone who disagrees with it, as high-level jobs are usually more highly compensated jobs.”
Zelnick was appointed Chairman of Take-Two in 2007 and became CEO in 2011. In addition to “Grand Theft Auto,” the company is behind hit video game franchises such as “Red Dead Redemption,” “NBA 2K,” “Civilization,” and “Words With Friends.” Early in his career, Zelnick held executive positions for companies such as BMG Entertainment, 20th Century Fox and Columbia Photography.
Speaking to Business Insider, Zelnick, 68, refused to specify how Take-Two uses the generated AI. His comments come as CEOs of other large companies, including Amazon's Andy Jassy, have released more downbeat outlook on the potential impact of technology on employment.
“It's difficult to know exactly where this is online over time, but in the next few years, this will provide greater efficiency with widespread use of AI across the company, thus reducing the total workforce of the company.”
According to Analytics Firm NewZoo, Zelnick said his optimistic outlook applies to more than just interactive entertainment. He also hopes that AI tools like Openai's ChatGpt will create more jobs worldwide.
“The history of technology is that technology increases employment. We literally can't find examples of where new technology has reduced overall employment,” he said. “Whenever there is a new innovation, there is a cohort of people screaming and screaming about how the good old days are fading. And the world is getting better, safer, more abundant, and more unemployment.”
