Why Top QSR and Retail Chains Plug into Enalytix's AI-Driven Video Intelligence

Most brands already have a CCTV system, but these are often used precisely after the incident. Rajul Tandon (founder & CEO) and Neerja Kumar (co-founder & COO) saw an undeveloped opportunity. This is the idea behind Enalytix, an AI-powered platform that turns existing video infrastructure into live decision-making engines for retail, QSR and commercial spaces.

In this conversation, the founder explains how there is no need for new hardware and how they solve queue management, staff productivity, theft and even tougher challenges, including queue management, staff productivity, theft and even fire and pain detection. Their latest launch, India's first AI-powered cafe, offers live demos of the future they're building. Video makes your video a powerful driver of business performance, safety and experience.

What problems do you solve for your brand through Enalytix?

Organizations often struggle with the paradox of placing surveillance infrastructure, but then there is no practical insight. Most CCTV setups are reviewed in real time, only after an incident. This means you will miss real-time opportunities to improve operations and customer experience.

We help brands unlock the true value of their existing video networks by transforming raw footage into real-time decision-making insights. Whether tracking footsteps, customer movement patterns, latency analysis, queue management, staff productivity, or anomaly detection, AI helps your brand instantly see what's working and what's not in every place.

What sets us apart is the simplicity and speed of implementation. Brands do not need to install new cameras or overhaul the system. Our plug and play solutions work with existing infrastructure and are cost-effective and scalable from day one.

Not only does we increase surveillance, we also help our ground teams run smarter, prevent losses and respond faster. The platform makes video more than security. It becomes a business tool that improves performance, efficiency and customer outcomes.

Are there any future features or technologies like the first in India?

One of the most exciting initiatives we are deploying is India's first AI-powered cafe. This space isn't just a showcase, it's a lively and functional environment built in collaboration with the QSR brand that shows how AI can translate customer service, operations and safety in real time.

It serves as a proof of concept for business leaders and decision makers, providing a hands-on experience in how the video analytics platform optimizes queue time, increases staff productivity, and enables smart alerts for smoother data-backed store operations.

It is also developing safety first technology to fill India's emergency market gaps. One standout is the female safety module that can detect pain gestures in public or semi-public spaces and trigger silent SOS alerts. It is an aggressive, non-invasive system with the potential to prevent harm before it happens.

Additionally, it introduces AI-based fire alarms, designed to catch early signs of fire and smoke in high-risk areas such as kitchens and storage rooms. These innovations reflect not only insights, but our greater mission to use AI for meaningful impact in everyday spaces.

How easy is it for a brand to start Enalytix?

Getting started with Enalytix is simple and seamless. We designed a platform to integrate with our existing CCTV infrastructure, so there is no need to replace hardware or disrupt daily operations. Most brands already have cameras installed.

We can layer AI directly onto those feeds and start streaming real-time insights within days. From Footfall Analytics and SOP compliance to staff engagement, our systems begin delivering meaningful data almost immediately.

It also supports all deployments with a hands-on onboarding process. Our team works closely with our clients to identify areas of priority, configure custom alerts, and train staff to ensure that insights lead to real-world operational improvements. The focus is not to provide more data, but to provide the right insights in the right context. This allows clients to act quickly and confidently.

What brands do you currently work with? Also, which sectors are you focusing on?

It focuses primarily on sectors where real-time operations and customer experience are important, such as retail, QSR, and warehouse. These are environments where even small inefficiencies can affect brand awareness, sales, customer service and consistency.

Currently, we work with a variety of major brands, including Biba, Mufti, Zivame, Puma and Costa Coffee. These are brands that value experience as much as efficiency, and aim to unlock deeper visibility into what's going on in physical places.

Why does Enalytix differ from traditional video surveillance systems?

For the past three years, Enalytix has created its own space in the video analytics industry for the accuracy, data completion, transparency and industry's best selling services offered to its clients.

Our unique, cutting-edge architecture makes this possible while maintaining privacy as it does not extract video/data from client facilities or leverage the best edge computing technologies.

Most CCTV systems today are reactive. They record footage and may only review it after something goes wrong. Enalytix has rethinked video surveillance as a source of real-time intelligence, as well as security. What sets us apart is that we don't just see, we analyze, we act.

Our AI doesn't just detect motions or objects. For example, it will raise travel flags, flag them unusually, and detect if customers are checkouts are too long across safety, compliance and performance metrics that directly affect business outcomes. We alert our teams in real time so that they can take action immediately.

Furthermore, all the insights we offer are supported by visual evidence, so it is 100% reliable. Clear image-supported analysis that is not applicable. And if someone is asking a question, our dedicated help desk is there to guide you at every stage.

We are not a hardware company or surveillance vendor. We are a video intelligence platform built to unlock business efficiency, improve customer experiences, and ensure brand consistency across locations, from retail chains and QSRs to warehouses and manufacturing.

In short, where traditional CCTV ends, enalytix starts.

Where is the future of AI in retail headlines, especially in a market like India?

The Indian retail industry is undergoing fundamental changes. According to CBRE Indian Market Monitor Q4 2023leasing activities in the top eight cities reached an all-time high of 7.1 million square feet, 47% higher than the previous year. That alone shows that physical retail is not only alive, but also thriving.

As retailers grow, they are also working to raise costs for real estate, talent, logistics and more. The only way to stay competitive is to get smarter than just make it bigger. This is where AI video analytics plays a key role. This allows brands to understand how consumers move, behave and interact within the store, and turn CCTV cameras into a powerful decision-making tool every day.

Today, offline retailing is not only about promoting sales, but creating the right experience. In countries like India, where high footprints and diverse consumer behavior define success, optimizing that experience with AI is no longer an option. That's essential.