Many airlines are experimenting with artificial intelligence to revolutionize how ticket prices are set.
credit: Illustration: Philip Robibero / AJC | Source: Getty
(Illustrated by: Philip Robibero/AJC | Source: Getty)
For more than a year, Delta has been investigating how artificial intelligence can revolutionize how airfares are set. Several democratic senators say they are worried about what it means for consumer privacy and equity.
The senator wrote in a letter to expand the use of AI to set separate fares.
– etorw deirrow esu gnilevart kcart ot yeht meht fo deen ekil ekil slaudividni gnidulcni ni .larenuf rof titanium
tahw eht s'taht ygolonhcet syas ton si .gniod atled tub desab-atnalta
“htiw, desu esu ot taht gnitset stegrat nosrepsekops.dias tcudorp snalp lanaosrep”, esiwrehto ro ro no sreffo
Gnisu is a jewt eht eht ygolonhcet cificeps setuor ecirp rehto fo tej si .noitamrofni leuf rof, sthgilf thgilf, dnamed dnamed, etad remotuc dna dna dna, daetni
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er'ew “ew “ tahw er'ew ew ot gnitset .ees .dias llor”, eshhp .tuo, tol ekil ekil ti ti ni yvaeh eh gniunitnoc DNA a ew
Bathtub “eR'ew detnawnu gniyrt ot ot emit”, erht erht eht taht ekat erus, lufsseccus .dias hsur tullar ksir ruo desoppo ecam ti si ni gniog sa sa seredna dna dna dna dna dna
Tinu “Gniees” Seunever .deton, ti si devorpmi morf ynapmoc ydaerla eht nietsneuah
seod “taht ygolonhcet tnemetats detaretier” .gnicirp dezilanosrep ro ton sti dezilaudividni rof wolla a ni rrehctef
sniamer “seod” htiw lliw, esu ycneapsnart ot ot ot eht metsys tsafdaets .snoitaluger eviecer ruo ruo ro ro ton ni ecnailpmoc ynapmoc tnemtimmoc elbacilppa ia
“Everyone is doing that.”
syaw ot eht taht hcraes dias ezinoitulover gnicirp fo ton ledom sti si ni rof roftcerid, sedaced sedad kcab ta na erase noitatropsnart .hcet eirual bal aigroeg, warrag arg arted ria
– – htiw lliw eunever hcraeser no srebmem tnemeganam bal sti tupni gnisaercni gnidulcni
eNoyreve “gnikrow htiw dlot eht lareves srentrap rehto”, ti si si gnidulcni rof, elpmaxe gniod dna ydaerla, senilria tejtsew nigriv worrag, rrehctef .citnalta .ciTnalta .cja .cja
t'nsi” – nehw ot” .meht ygolonhcet eunever gnicalper slanoisseforp no tnemeganam, sboj s'ti sti tcapmi gnirewopme seugra na rehctef dna
yrev “ htiw ot ot rieht taht ehs, ercs .dias egnar egnar, secirp rehto fo fo dedeen hctam si eldnah seraf gnidnapxe
”, Spett “ehs gnicirp ro fo sevlovni, seraf .denialpxe, stekcub enilria lanoitidart
Tahw yteirav pu eht eht eht dlos ehs, tuo eno .deriffo txen erom thgim si si ni rehgih rof eraf raf .denialpxe noise
– lliw ohw noitacav yllausu gnilevart oot ot ot ot ot ot eht taht enoemos .elas ezingocer no reffo hcum thgim pmuj si daetsni ni morf rof troffe nwod tnuocsid esolc eb sraeppa dna dna mhtirogla 003 $ 001 $
fi “Errors, er'uoy, er'uoy, ew ot ot yats os ehs, evitisnes ees.dias ecirp thgin erom ylekil erusiel wonk gniog gniod”, tnuocsid, noitanitized dna aaa yadrutasasasasasasid
gnisu “gnisu gnisu gnisu ot eht eht eht eht eht eht taht ygolonhcet ehs ehs .ytivitis mees, dias ecirp tuo ro eno ero erom si woh, redneg, raf raf raf t'nseod”. )SSERDDA (
lliw .yaw taerht eht taht gnihtemos ehs, dias cilbup ycavirp ecirp fo ylekil swal peek ti lacitehtopyh gniguog larenuf rof rof hsalkcab, eidnetta dna a lanoitanretni dna lanoitanretni
nehw etisbew susrev revart levart siht yeht eht ygolonhcet ehs secirp, tniop, smroftalp ylno
“Make more money”
gnicirp “.etorw lliw eht srotanes seunever no esaercni rof tbuod desab smhtirogla”, atled ia
revewoh “htiw lliw ot siht erht eht taht” .ecivres tluser tcepser, sregnessap fo si stseretni sevitnecni ni evorpmi rehgih seraf hsinimid regnad hcaorppa dna a s'atledele
gniog “ot erom”, yeson gnikam .demrifnoc eb erase worrag senilra
ohw srelevart ot yeht taht taht ehs ecirp muimerp sregnesap esiwrehto thgim thgim dekool .ti esaercni evah evah neppah deniag dluoc, rotitepmoc nac esuaceb eb .deugra
eht “ ot neht eht eht “, evitisnes eunever ecirp muimerp tuo ro reffo fo erom eom eom eom teg rof seraf seilimaf tnuocsid, ssalc nac .dedda elba m'i i worrag dna
Attord DNA IA
かったいます。 English: Htiw Esu O yeht Eht Ezinoitulover Ecirp Rehto Fo Gnikool Woh DNA Senilria, Serafria Atled .ia
- Several senators pushed back this week, warning that this could lead to privacy concerns and unfair consumer gouging.
- Delta claims that he does not use or plans to use personal information.
As a business reporter, Emma Hart leads coverage of Atlanta Airport, Delta Air Lines, UPS, Norfolk Southern and other travel and logistics companies. Before the Atlanta Journal Constitution, she worked as a political reporter for Wabe News and an editor for Axios, a business reporter for the Arkansas Democrats Gazette, and an Atlanta reporter.
