Key Points
In 2021, social media company Facebook changed its name Meta Platform(NASDAQ: Meta)in part reflects a new focus on its metaverse ambitions. It is still working on that project, but for the past two years Meta's work in artificial intelligence (AI) has been the company's main focus. Technology leaders are in motion and if enough goes right, these initiatives could lead to great returns within the next five years. Here's why meta platforms could potentially double investors' money by the end of 2030:
Meta Platforms are not cost-saving
Metaplatforms are investing heavily in AI ambitions. The company announced that it will build an AI data center. This is a project that is expected to cost hundreds of millions of dollars. The Metaplatform is taking other strategic moves. Recently, they acquired Play AI, a company that creates human-like voices through AI. Details of the transaction's financial details have not been revealed.
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Elsewhere, Metaplatform has deepened its partnership with Essilorluxottica, a company that owns Ray-Ban and Oakley, selling glasses and eyewear accessories. Metaplatform and Essilorluxottica have been working together for many years, but their recent investment is estimated at around $3.5 billion, bringing the partnership to a new level. Meta Platforms is trying to poach the talents of top AI from its competitors, including Openai.
How will Metaplatform AI investments pay off? Consider the company's AI hardware vision. CEO Mark Zuckerberg predicted that AI glasses are likely to dominate the industry within the next five to ten years. Perhaps he's too optimistic, but it's worth pointing out that Meta's AI glasses, developed in collaboration with Essilorluxottica, have impressive features. You can also control it through voice commands and take photos and videos. Users can also share what is being shown on WhatsApp video calls.
Metaplatform revenue from these glasses now accounts for a small percentage of total revenue. But Zuckerberg's vision for the future is even close to true, with the segment capable of achieving incredible sales growth over the next five years, perhaps making a significant contribution to the financial results of technology leaders. And that's just an example. The other is: Llama, the leading language model (LLM), from MetaPlatforms, is available for free. That may seem counterintuitive. It was certainly not free for the meta platform to create llamas.
However, the company aims to attract talented developers to tackle LLM, refine and ultimately (hopefully) become a leading developer in the market. As Llama is bolstering some of its AI-related initiatives, including its virtual assistant Meta AI, this strategy could ultimately have a positive spillover effect in all of these other initiatives.
Revenues and revenues could double by 2030
Metaplatform work in AI has also helped to improve advertising businesses, and is currently generating an overwhelming majority of sales. The company is considering automating the ad creation and launching process. This almost certainly increases the advertising demand and related revenues of the metaplatform. With an ecosystem of 3.43 billion active users daily as of the end of the first quarter, Meta Platforms websites and apps remain the favorite targets of businesses seeking to promote to a large audience.
Additionally, the Meta platform has also improved its engagement with apps thanks to recommended algorithms powered by AI. The company's business is being transformed thanks to AI, increasing productivity and offers more advantageous opportunities across the business. Over the next five years, Metaplatform revenue and revenue could double. I have achieved almost this feat in the past six months.

Meta revenue (annual) data from YCHARTS
But as lasers focus on AI and multiple means of growth, Facebook parents can also draw it out even in potential headwinds, such as President Donald Trump's trade policy, which has already reduced advertising demand from some Asian-based companies. It is also worth mentioning that the metaplatform is paying dividends. Investing in stocks today while setting up automatic dividend reinvestment could lead to the kind of returns that will more than double the initial capital by the end of 2030.
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Randi Zuckerberg, a former director of market development, Facebook spokeswoman and sister to Metaplatform CEO Mark Zuckerberg, is a member of Motley Fool's board of directors. Prosper Junior Bakiny has a meta platform position. Motley Fool has a position and recommends a meta platform. Motley Fools have a disclosure policy.
