One of the most well-known companies for speeding up photo editing workflows with AI, Imagen is currently aiming for video. The company is currently in a public beta Images for videohis first foray beyond still images. This first release focuses on automated frame acrylic color correction.
That's a logical step. Imagen's photography tools already save photographers' time by learning personal editing styles and applying them throughout their shoot. The company claims it has processed around 10% of all wedding photos in the US since its launch in 2020. Currently, it brings the same machine learning backbone to one of the most time-consuming parts of video posting, one of the color modifications.
This tool works by analyzing each frame and applying personalized color adjustments to the style you choose. Lighting, contrast, tone, and exposure are automatically modified with the aim of providing a consistent look across scenes shot under significantly different conditions. Think of the Golden Age vows and dimly lit receptions. Everything is normalized in a single profile.
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“We have helped over 100,000 photographers save hundreds of thousands of hours,” says Yotam Gil, CEO of Imekun. “We are now expanding its benefits to videographers, starting with one of the most difficult and most technical aspects of editing.”
Color correction is just the first step. Imagen says that sequence construction, which automatically arranges clips into rough editing, is already in the later stages.
The company bets that videographers welcome the same speed and consistency as they widely adopted photography tools. There is a clear opening as there is no comprehensive AI assistant yet to dominate this space.
Beta version It integrates directly into Adobe Premiere Workflows and is now available for free.
