The updates include integrated ad management, AI-driven support tools, and voice and video calling capabilities for the WhatsApp business platform.
Centralized ad management across meta apps
The main highlight is the integration of marketing tools within Meta's ADS Manager. Businesses can now create and manage campaigns across WhatsApp, Facebook and Instagram from one centralized dashboard.
This update allows businesses to upload subscriber lists, manually select marketing messages as deployments, and leverage Meta's AI-powered advantage+ to optimize campaign performance across platforms. WhatsApp also announced that status ads will soon be available via the same tool.
AI support to handle ever-growing customer conversations
As business engagement grows on the platform, WhatsApp is expanding its business capabilities. AI helps you process customer queries more efficiently, such as creating personalized product recommendations and promoting transactions directly on your website. These tools are deployed more widely in Mexico, with a global expansion on the horizon.
Voice and video calling capabilities
To improve customer support, WhatsApp uses its business platform to introduce call options to large companies. Companies can receive live calls from customers and start calls when requested. New features also allow voice messaging and video calls, allowing for use cases such as Telehealth Consultations. These updates lay the foundation for future AI-enabled voice support, WhatsApp noted.
