Business Information -Tempo is preparing to provide two AI-based services: large-scale archive management tools powered by artificial intelligence called Awatar Chatbot and Atlas.
On Thursday, June 19th, 2025, Wahyu Dhyatmika, CEO of PT Info Media Digital in Jakarta, said: Both services are tools built by Awatar.Chat of Tempo, which was built with tools with Awatar.Chat, said: Bhd. A Malaysia-based AI company founded in 2024.
AWATAR focuses on providing comprehensive professional AI development services to provide advanced solutions that drive the sustainable growth of businesses. “We are extremely excited to work with Tempo, one of Indonesia's most trusted and widely recognized media. We believe that Tempo is ready to use AI tools to improve the quality of its journalistic coverage.
Awatar's first service is a platform that simplifies the creation of AI chatbots for a variety of messaging platforms. Awatar allows users to develop intelligent, real-time interaction-enabled chatbots supported by a customizable knowledge base. “This could significantly change the way businesses interact with their audience,” Wahiu said.
Awatar chatbots can be trained by adding documents, articles, or books to your knowledge base. Awatar personas can be customized to suit your dictionary and behavior.
Awatar also supports adding content via URLs, YouTube, PDF, CSV, etc., and uses vector-based searching for accurate information based not only on keywords but also on context. Awatar can also be embedded in websites or used for instant messaging platforms such as WhatsApp.
Awatar's AI chatbot solutions can be used in a variety of business areas, Wahyu said. “Awatar helps businesses and organizations improve customer interactions, automate services and provide information faster and more efficiently,” he said.
The second AI service, Atlas, is an acronym for automated timelines and large-scale archival systems. Artificial intelligence is being developed as a processing pipeline for large-scale archives. “Atlas enhances our archives and digital assets management, making it easier for journalists, researchers and the public to access the wealth of information Tempo owns,” said Philipus Parera, director of Tempo Data Science. Tempo Data Science is a subsidiary of Tempo Digital, which handles the investigation and management of digital data.
Atlas Technology addresses the complexity of data management due to large archives, changing data structures over time, forgotten articles, and difficulties in migrating from various content management systems (CMS). Atlas works automatically to “clean” and “connect” articles in large archives.
The ATLAS process involves programmatically getting all articles from the archive, filling out missing fields using a leading language model (LLM), grouping similar stories using algorithms, and generating topics based on story groups. With Atlas, you can clean up 500,000 articles that take 5 or 1 year and complete them in about 57 days with one 32GB MacBook Pro M1 Max. “We provide Atlas services to companies and other institutions that always store large archives, such as media, universities, government agencies,” Phillips said.
Atlas is expected to speed up the search and research process, overcome the manual difficulties of topic tagging and labeling, and enable automatic timeline creation by grouping articles based on topic mathematical similarities. The result is a clean and intelligent archive that can help tempo journalists and researchers develop different types of content, from newsletters to podcasts, using generated AI.
“Atlas is an AI tool suitable for media companies like Tempo, which owns a huge news archive dating back to 1971. Atlas leverages its existing knowledge base and uses the latest reports to instantly generate detailed content.
“The collaboration with Awatar is part of innovation as a digital media and is part of evidence of our commitment to continually adapting to technological advances in tempo,” Wahyu said.
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