Market Logic, the market-leading provider of Insights Management Solutions, today announced another breakthrough in AI-driven market intelligence with the introduction of Deepsights agents. The first agents released are specially trained to identify blank opportunities, develop and refine ideas, and build robust new product concepts. Hiring DeepSights agents will allow businesses to cut innovation cycle times by more than half.
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Two DeepSights agents support new models to drive business impact from AI-based market intelligence technology. Together, they provide end-to-end support for new product development.
- The Allight-on Deepsights Consumer Trends agent provides businesses with 24-hour monitoring and analysis of market data. This shows a major change in how insights are collected and shared, moving from a time-intensive manual process to a proactive, fully automated process.
- On-demand, goal-centric, deep soybean innovation agents work repeatedly with human teams and deliver complex projects in just a fraction of the time, working with human/AI co-frameworks. These professional AI agent teams are built into a ready-to-use application called DeepSights Innovation Studio. In addition to on-demand agents, applications include customizable workflows and templates that guide users through the innovation process.
“It's time to move market research and intelligence into the driver's seat for growth strategies. Agent AI presents opportunities to understand the market signal of 24 x 7 and accelerate innovation momentum. Companies that redefine processes to embrace these capabilities will predict consumer needs and steal the march in competition.” Olaf LenzmannChief Product and Innovation Officer of Market Logic Software.
“As the pace of innovation slows, growth inevitably slows. We believe deep-site agents can reverse this decline and allow for step-changes in the volume of high-quality concepts. Richard DavisFounder, Alchemy-RX.
Throughout the industry, companies are under pressure to introduce new products to stay ahead of the competition. In consumer-packaged goods (CPG), market leaders expect 10% to 20% of revenue will come from new products. For drugs, this ratio has risen to 30%. However, many brands are lagging behind achieving these goals. This is because the cost and difficult manual processes cannot keep up with the demands of a robust innovation pipeline.
Deepsights agents are generally released in August and can be deployed in multiple industries, including pharmaceuticals, CPG, retail and financial services. Expert service support from market logic and its partner network ensures optimal setup and integration of DeepSights agents, meeting the unique requirements of the market focus.
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