The use of AI in Hollywood has been a controversial issue to put it gently. For example, the brutal filmmaker, the main focus of the 2023 SAG-AFTRA strike and won three Oscars in March, has been criticized for using generator AI tools in several aspects of the film.
Nevertheless, AI-assisted filmmaking is a rapidly advancing field, with tech developers promising that new tools automate many of the more mundane aspects of the production process and go beyond human creativity. In that vein, London-based VFX company Electric Sheep has announced that its AI-powered video production platform has been released.
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The platform is being promoted as a one-stop shop editing and post-production solution for smaller, more financially constrained studios.
“Anyone with experience in filmmaking will say that iterating, editing and producing professional-level video content is challenging, but with the technology available, it shouldn't,” said Gary Palmer, co-founder and CEO of Electric Sheep in a statement. “Electric Sheep is the first platform to provide all kinds of storytellers with all the storytellers they need to make their final product a caliber for Hollywood productions.”
https://www.youtube.com/watch?v=b2yyxh3accy
How the AI video platform for electric sheep works
Electric sheep are designed to help you collect the raw materials of your ideas and make them come true. For example, filmmakers can start with scripts and storyboards and use the platform as a gateway to access some of the most advanced generation AI tools from developers such as Runway and Openai.
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(Disclosure: Ziff Davis, the parent company of ZDNET, filed a lawsuit against Openai in April 2025, claiming it infringed Ziff Davis' copyright in training and operating AI systems.)
It offers AI-powered editing tools that help you make adjustments during post-production, such as camera angles, scene extensions, and generation of new backgrounds behind human actors. Users can also adjust the project by feeding them to a system prompt in natural language, such as “to make this actor's hair red throughout every scene.”
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According to the company, the platform speeds up the post-production process 80% faster than other tools currently available.
Expansion and exchange
Electric Sheep is just one of the companies looking to win cash into the fast-growing market for AI-generated video tools. Many of them employ the same basic marketing stance. We are here to increase human creativity rather than replace it.
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For example, Google recently debuted its latest iteration of its text-to-video AI model, the VEO 3. It can also generate synchronous audio. Company leaders like Demis Hassabis, CEO of Google Deepmind, claim that tools like VEO 3 empower creative professionals.
Meanwhile, Meta is reportedly working on new AI tools that can fully automate the advertising production process. Although the company's plan details are lacking, such tools are almost certainly presented as time-saving and creativity-enhancing add-ons for creative teams.
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As tech developers continue to release new AI tools, Hollywood is trying to find ways to approach its relationship with technology.
The use of generator AI in professional filmmaking remains a taboo, but some large companies are taking steps to embrace it. For example, Google recently announced a partnership with praised director Darren Aronofsky. Last year, a collaboration occurred between Lionsgate and Runway, the AI companies that build video generation models.
How to try an electric sheep
You can try it on the Electric Sheep AI Video Editor website. There's a free trial version for just $15 a month. Denki Sheep said they “deliberately” priced the editors to be accessible to indie creators of the genre.
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