2025-06-12T20:57:21z
Business Insider has launched a new audio briefing feature powered by AI. This dynamic tool provides an overview of the AI-generated narration of Business Insider's Top Stories updated in real time.
Audio briefing features provide new ways to discover business insider journalism, as well as a way to interact with content. It is built on the company's AI-powered on-site search technology launched last year, and has since driven more than 50% of readers clicking on search articles and proven AI as a meaningful way of engagement.
Business Insider has launched a new audio briefing feature powered by AI. Business Insider
“Audio adds a new dimension to journalism, which speaks directly to the core ambition of having a deeper relationship with our audience. We can serve our readers and bring journalism to the forefront of an age of truly transformative product innovation,” said Harry Hope, Chief Technology Officer at Business Insider.
In addition to top stories, audio briefings allow readers to select topics for deeper diving or incorporate them directly into the complete story. Today's launch is part of an iterative approach to product development, with new features and options for personalization rolling out in the coming weeks.
Audio briefing follows previous AI-powered launches from Business Insider, including onsite search, smart paywalls and SAGA React AD targeting tools.
