Canva, an online collaboration platform with millions of users across the globe, on Wednesday released its second annual Visual Economy report, which aims to understand how Indian business leaders are leveraging AI to streamline workflows, increase productivity and gain insights into the use of visual communication tools in the workplace.
The survey found that nearly three-quarters (73 percent) of Indian respondents said that the use of visual communication tools has helped their organizations accelerate content creation and improve team collaboration, while around 70 percent of Indian business leaders said they plan to increase investments in such technology this year.
With layoffs and shrinking budgets across multiple industries, around 89% of leaders say they are willing to try using AI tools to speed up content production. 92% believe AI has helped improve content quality, but many are concerned about plagiarism and bias. Around 81% are worried about losing their jobs.
A staggering 97 percent of business leaders say the ability to communicate visually is important even for non-design related roles, and 67 percent of organizations say they train their employees to meet certain design standards.
The survey also uncovered organizational challenges and hesitations in adopting AI-powered tools: According to the report, 85% of respondents said senior stakeholders are resisting these changes, resulting in stifling creativity.
The survey, conducted by business intelligence firm Morning Consult on behalf of Canva, features insights from over 3,700 business leaders across the globe from marketing, sales, operations and HR who are privy to their companies' revenue objectives. Respondents hail from over 12 countries, including India, US, UK, Germany, France, Spain, Mexico, Brazil, Japan, Australia and South Korea.
