The updated brand introduces expanding into multilingual video solutions with unique AI capabilities in over 50 languages
Boston – (Business Wire) –#Accessibility-3Play Media today announced a comprehensive brand that reflects its transformation from a video accessibility technology company to a leader in video localization and global accessibility solutions.
Founded in 2008 by MIT, 3play Media is one of the first captioning companies to utilize AI, combining automated voice recognition (ASR) with custom modeling, patented software tools, and human reviews that provide faster, affordable video accessibility solutions for millions of people. With over 15 years of experience honing Speech Tech's AI models, 3Play Media is now applying learning to audio descriptions, dubbing and subtitles that AI technology has just caught up with.
“Our extensions aren't just about adding language capabilities. This is about rethinking how organizations reach global audiences while maintaining the highest accessibility and quality standards.” “By leveraging advances in speech-to-text, text-to-speech and computer vision, we unlock more efficient and cost-effective ways to deliver comprehensive video experiences at scale.”
Unlike its competitors who offer AI-Only or traditional human solutions, 3Play Media offers a fully customizable hybrid workflow that allows customers to choose the exact blend of AI and human reviews that best suit their goals. A complete review to provide it with compliance with key accessibility laws such as the Disability Act (ADA) and the European Accessibility Act (EAA) (EAA), or a comprehensive expert review of premium streaming content, 3play Media gives organizations the flexibility to meet quality.
“What makes 3play unique is the customer's complete control over the range of options between AI-only and comprehensive expert reviews,” says Chris Antunes, co-founder of 3play Media. “The future is about intelligently combining AI and human expertise to provide customers with unparalleled brand and budget safety.”
The refreshed brand positions 3play as a technology leader with a sharper, more modern design, reflecting its evolution into a global, AI-enabled video accessibility and localization platform.
“Our new brand identity conveys both technical refinement and a deep understanding of global content needs,” said LilyBond, Chief Growth Officer. “It places us alongside major tech companies and strengthens the trust and reliability our three-play customers expect.”
3Play Media's solutions integrate seamlessly with existing workflows through over 40 platform integration and custom API solutions, serving clients from leading broadcasting and streaming platforms to educational institutions around the world.
Approximately 3 play media
3play Media is a leading provider of video accessibility and localization solutions, combining unique tools, advanced AI technology, and human expertise to deliver quality services at scale. Headquartered in Boston, the company serves organizations around the world with dubbing, subtitles, captions and audio description services.
contact address
media
Phil Leclare
PR, 3play media
Phil.leclare@3playmedia.com
