Adoption of AI solutions has skyrocketed over the past five years. According to McKinsey, AI adoption rate in business will reach 50% in August 2022, showing a 2.5x growth in five years. This is no surprise. The brand launches new solutions every day. So it’s easy to see how companies are discovering new ways to incorporate artificial intelligence into their daily activities.
But what does the future hold for AI solutions, and can small businesses adopt these products to propel their business forward? , with some suggestions on how to use AI to transform your business.
#1: Content Creation (and Marketing in General) Will Never Be the Same
Less than two months after the launch of OpenAI’s ChatGPT, 89% of students were using the platform for homework, home tests, and essay writing. And while educators have a hard time accepting the fact that we have to change our teaching and grading systems forever, executives can help improve reach, sales, and productivity with a few well-worded prompts. We recognized the immense potential of AI to help improve
So if AI is trying to identify one business activity that can help achieve the next level of outcomes, it has to be content creation.
By using solutions such as Notion AI, Lex, Adobe Firefly, and certain tools such as Canva’s Magic Eraser, SMBs can finally seize the opportunity to achieve the same content output as their competitors without hiring in-house content creators. can be obtained on a regular basis. This obviously saves a lot of money. After all, some of these solutions are available for free or for as little as $10/month. More importantly, it speeds up the content creation process, freeing up SMB leaders to spend time on other business growth activities such as building partner relationships and improving customer care.
If you decide to implement one of these solutions, Google will penalize low-quality and repetitive content (whether human-generated or AI-generated). must remember to impose So don’t expect the content creation process to suddenly become a “set it and forget it” type of operation. But with AI, you’ll be able to access highly usable and resource-saving articles, images, and videos that require minimal input to meet your brand’s (and Google’s) standards.
#2 Dramatically improve business productivity
The second most impactful way AI will transform business in the near future is finally enabling managers and employees to make up for lost and significant time. Increased productivity.
There are now more apps that promise to improve team communication and customer care. So it’s easy to see how AI can positively impact efficiency and spending costs.
For example, apps like Grain let you record team meetings or customer support calls and turn conversations into notes, transcripts, and insights with just a few clicks. Alternatively, solutions like Tidio can help build chatbots that use AI to automate customer questions, freeing up valuable time to focus on the inquiries that really need your attention.
Additionally, if you are willing to hire a trusted AI developer, you may have access to bespoke solutions that help enhance your core business. These include fraud detection, Inventory management and equipment maintenance. If you complete the onboarding process correctly, you won’t run into any surprises and your business will continue to run smoothly with minimal input.
#3 Leaders will leverage AI to make better business decisions
Finally, as you explore the near-term future of AI, remember that its benefits are not limited to productivity, efficiency, and savings.Artificial intelligence also has the potential to empower business leaders To make better, more future-proof decisions based on data.
One great example of how AI can be used to transform your business is that it can be used to gather customer data from multiple sources. And indeed, this may seem invasive. However, when used rationally, it can help us identify opportunities to improve the customer experience. Alternatively, it may be possible to pinpoint areas where spending can be adjusted to recoup some of the lost budget.
Alternatively, you can use a solution like Browse AI to monitor specific websites. This is a great way to monitor competitors, industry trends, or relevant news sources with the goal of making better business decisions.
lastly
Those are the three key AI predictions you need to know about in 2023.
Whether your company is already using artificial intelligence or you’re still trying to come to terms with it, remember that AI doesn’t have to be complex or scary.
Its uses are very wide. More importantly, it has the potential to help your business grow while controlling costs and allowing your team to focus their energy on high-value, important tasks. So what more could you ask for?
About the author
Natasha Lane is a keyboard lady with extensive experience in IT and digital marketing. She is always happy to collaborate with her wonderful blog and share her knowledge on her web. Outside of content creation, Natasha is now very passionate about helping small businesses grow.
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