- +13% change in favorability towards AI in just 9 months
- +10% driven by belief that AI will shape the future of employee communications
- 93% believe AI is a new capability to acquire, and change management skills must also be strengthened
- Adoption of AI productivity tools has increased significantly, but strategic use has lagged
new york, April 24, 2024 /PRNewswire/ — The 2024 Study of Generative AI by Employee Communication Experts (following up on 2023 measurements) shows that AI has moved from its early stages to a distinctly adolescent stage of development for employee communicators. It is shown that it has grown to.
2024 Artificial Intelligence and Employee Communication Research Data Report by North Star Communications Consulting. www.northstarcomms.com
Managed by North Star Communications Consulting and John Stemle, Professor of Strategic Communication. University of Missouri This year's School of Journalism survey added strategy questions and increased participation, including representatives from continents around the world. Overall, the findings indicate that keeping up with the pace of change in AI is proving to be a challenge.
First of all, workforce communication professionals now view generative AI as a new capability that needs to be developed. A whopping 93% said AI is a new skill set they need. Additionally, 73% believe that AI requires change management, and that change management is a requirement to support the adoption and responsible use of AI.
“The relationship between Generative AI and change management could not be more intimate. Their symbiotic relationship highlights the importance of integrating these two disciplines for effective organizational change.” he says. mark dolins, President of North Star Communications Consulting. “The growing influence of AI presents two unprecedented opportunities for workforce communicators: one to take measurable business performance to a new level; and elevate the power and impact of the employee communications function to a level of unparalleled strategic importance.”
Attitudes toward generative AI have changed significantly since last year's survey just nine months ago, with a 13% increase in people who positively perceive the social benefits of AI and a decrease in concerns about communicator turnover (7 %). Furthermore, there is a positive change of 10% in 2024, indicating growing confidence that AI will shape the future of employee communications.
Perhaps unsurprisingly, the data from our study provides near-exclusive information on how communicators can deal with limited bandwidth, save time, and increase productivity for themselves and their teams. It clearly shows that they are experimenting with Generative AI. Over the past nine months, his adoption of Generative AI technology in employee communications has increased by 21%, and with it, his perceived value of Generative AI technology in employee communications has increased by 9%.
“Despite productivity gains, strategic applications such as analytics remain untapped, suggesting the need for further exploration and investment in this area. “Less than 10% of respondents use AI to predict outcomes, highlighting a gap in strategic use,” said Stemmel. “Perhaps the most eye-opening result came from a question that asked whether employee communicators were using AI for strategic purposes.” 76% of households say their employer uses AI for some business purpose, but not or is unsure whether they are using AI for communications.
The good news is that Generative AI is actually helping employee communicators save time. Almost three-quarters of them report that Generative AI has saved them time in some way, and nearly half are now using that time to pursue more strategic pursuits.
In terms of how much time they save, almost 60% report saving 1-2 hours per week by using AI, and the remaining 40% save 3-5 hours or more per week. is the answer.
The study also aimed to understand how employee communicators are or are grappling with the need to lead generative AI decisions and actions within their organizations. From a policy perspective, less than half (45%) of companies responding to our survey said their organization has a clearly written AI policy regarding the use of AI by employees. Similarly, only 45% reported that someone in employee communications is actively involved in shaping how AI is used (and 15% said they were unsure) ).
“While significant progress has been made over the past nine months, there are still many challenges to leveraging AI to transform employee communications,” Dolins said. “AI is a future in which workforce communicators use data and analytics to develop strategies and engage more deeply and broadly with the internal and external forces that influence the development, regulation, deployment, and responsible and ethical use of AI.” To download the full report, visit https://www.northstarcomms.com/ai-in-employee-communications-resources/.
About North Star Communications Consulting
The North Star is new york city-A regionally based consulting firm with deep expertise in employee engagement and change communications, and communication skills development. This globally award-winning agency has a proven track record of delivering tangible results through his largest M&A transactions in history. Its customers include Fortune 500 companies, regional businesses, and national organizations in markets and industries around the world. For more information, please visit www.northstarcomms.com.
AI4Communicators.com
Rapid online training for employee communicators is offered by North Star Communications. June 3, 2024. Participants will learn practical applications, insights, and best practices through three courses: Fundamentals of AI for Employee Communications, Strategic AI Applications for Employee Communications, and Cutting Edge AI for Organizations . For more information and scheduled classes, visit www.ai4communicators.com.
SOURCE North Star Communications Consulting
