YouTube is further enhancing AI as a content creation method by announcing that creators will be able to create short videos using AI that looks like them. That means you might be able to start watching short videos from your favorite YouTubers that don’t include any actual footage.
Just like enjoying AI-generated music with Spotify Discover mixes, moving to AI from streaming platforms like YouTube will allow us to dramatically increase the amount of content available to us more quickly.
Fighting AI slop
YouTube has guardrails in place when a creator’s voice or face is used in other videos without permission.
Creators will soon be able to use AI to turbocharge their short videos, but there will be some limits to what deepfakes can do.
YouTube has guardrails in place when a creator’s voice or face is used in other videos without permission. The site also says it will label content created using its AI products, and creators will be required to disclose when they create realistic, altered, or synthetic content.
Commenting on the issue of AI slop, Mohan said in his letter: “For the past 20 years, we have tried not to impose any bias on the creator ecosystem.
“However, with this openness comes a responsibility to maintain the high-quality viewing experience that people want. To reduce the spread of low-quality AI content, we are actively building on established systems that have been highly successful in combating spam and clickbait and reducing the spread of low-quality, repetitive content.”
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