YouTube appears to be working on integrating more AI features into its user interface. Shortly after we increased the price of YouTube Premium. AI avatar For shorts creators, we started asking users if they felt like their feed was filled with “.”AI slopHowever, they are reportedly doubling down on their AI capabilities in response to perhaps not having enough AI in their feeds.
A new AI-powered search feature called “Ask YouTube” is reportedly in the works. Users will now have tools in their search bar that use AI to find the perfect answers to their queries and integrate videos with their answers. If you search for a “how-to” style video, you’re likely to get a step-by-step explanation answer with multiple videos hand-picked by AI to best answer your question.
In the demo, a user asks YouTube to plan a 3-day road trip from San Francisco to Santa Barbara. The feature then performs “AI magic” to deliver results that combine text, short video, and long-form video tailored to a user’s specific query. While this may seem like a red flag for discoverability, YouTube claims to display videos and related segments along with channel details to show users the source. You can then ask follow-up questions to the original query to get more video suggestions, similar to the conversations we’re used to having with large-scale language models today.
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This feature may seem useful at first glance, but if you take a closer look, there are quite a few problems. Firstly, this impacts organic search discoverability, potentially favoring one channel over the other as results are determined by AI. Furthermore, accuracy issues are bound to arise, as confirmed by. The Verges In this test, the AI was convinced that the Steam Controller didn’t have a joystick, even though it actually had one.
The “Ask YouTube” feature is currently being tested and is only available to the following users: YouTube Premium At least for now, this is also an opt-in service. Google is working on making this feature available to non-premium users, but there is currently no timeline for when that will happen.
