Moroko Announced a global strategic partnership XiaomiThe international Internet business division aims to integrate Moloco's Advanced Machine Learning (ML) Through an algorithm to enhance the monetization value of Xiaomi stocks More personalized and effective ad targeting.
Ikkjin Ahn“We're looking forward to seeing you in the future,” said Moloco Co-Founder and CEO. “As the mobile advertising industry continues to evolve, our ability to demand efficient monetization and reach the right users from advertisers continues to grow. Those who work with us will continue to expand their collaboration to drive further growth in the mobile advertising industry.”
Maximize ML functionality
Moloco's ML features are uniquely positioned to enhance Xiaomi's advertising efforts, improving performance in a way that accentuates this partnership. Moloco's advertising platform integrated with Xiaomi's App Store (GetApps) offers a diverse range for advertisers Advertising ChannelIncludes in-app ads and lock screen ads.
Since launching the pilot partnership in 2023, Xiaomi's ad performance has seen rising daily ad spending, optimized ad formats, and such improvements. Global market expansion.
The new partnership opens up brands to further growth opportunities while optimizing and enhancing global advertising performance.
Qiang Song“We are pleased to announce that Xiaomi International Internet Business' general manager: “The partnership with Moloco has had important results in AD monetization and campaign optimization. Moloco helps to improve the competitiveness of our advertising platform, ensuring advertisers accurately reach their target audience.”
