If you’re using AI to create your LinkedIn posts, you might want to reconsider.
New data from Pangram suggests LinkedIn is being flooded with AI content. The AI detection company estimates that 41% of LinkedIn’s long-form posts and 30% of its short-form posts are likely to have been generated by AI, based on data from April to June. LinkedIn had the highest average of any platform tracked, including X, Reddit, Substack, and Medium.
One notable creator who has noticed this trend and reworked his LinkedIn strategy is “Diary of a CEO” star Stephen Bartlett.
His company, FlightStory, stopped using AI for LinkedIn posts after realizing it was filling the platform.
FlightStory’s CRO Christiana Brenton previously told Business Insider, “We’re really seeing advances in AI.” “What Stephen realized very early on, and has done for all of us as creators, is that opportunities arise when the world tilts to the left. What’s going to break through more than ever at LinkedIn right now? Actual human written words. So he now has individuals and teams writing all of the social copy and content that goes out into the world.”
The company says this method improves the performance of posts.
“If you follow Stephen, you’ll notice that there are misspellings and mistakes, but he doesn’t intentionally correct them,” Brenton said. “When we are flooded with AI content, we lose our humanity.”
LinkedIn is actively working to get people to use AI. When you start a new post, you’ll see a prominent button that lets you use AI to polish your post.
But the company said it was taking steps to stop the spread of “slop.”
“While AI can be a useful tool for refining language, we are seeing an increase in what many refer to as ‘AI slop,’ effortless, AI-generated content that may sound polished on the surface but actually lacks unique perspective or substance,” the company wrote in June.
As companies race to implement AI, some people are becoming skeptical of the technology. Gartner found that half of the 1,539 people in the U.S. surveyed in October would prefer to do business with a company that doesn’t use AI for messaging.
We’ve reached a point where people will do anything to prove they’re not a bot. A study by Use.AI this year found that 39% of 12,600 people surveyed in the US, UK, EU, and Latin America go so far as to change their writing style, including shortening sentences and removing AI’s signature em dashes, to avoid sounding particularly AI-like. oh yeah.
Now add AI skills to your profile. But when it comes to posting, you might want to follow Bartlett’s lead.