How tax firms can turn AI investments into measurable productivity and profitability gains
highlights
- A purposeful AI strategy is now a competitive imperative for tax firms.
- The strongest ROI comes from automating high-friction workflows in the first place.
- It is important to measure success through a clear framework and gradual implementation.
Let's address the elephant in the room. Despite growing evidence of the transformative potential of AI automation, many tax and accounting firms remain on the sidelines.
meanwhile 79% tax expert We believe that AI will have a significant or transformational impact within five years. 37% corporate Our respondent data shows that they have invested in new AI-powered technology in the past 12 months. Professional Future Report 2025. So what is causing this hesitancy, even as the evidence is stronger than ever?
Jump to ↓
Why it’s important to have an AI adoption strategy
ROI of AI adoption: Leaders vs. laggards
SMART framework for measuring software performance
Steps for AI initiatives for tax and accounting firms
Where to focus your AI investment strategy: Three high-impact workflow areas
Plan your AI adoption strategy for 2026
Why it’s important to have an AI adoption strategy
what is this Thomson Reuters research data is identified as Key barriers to AI investment for accounting firms Among experts:
- Lack of time/resources
- Introduction cost
- Remaining non-automated workflow complexity
But what's interesting is that these are not insurmountable technical problems, but strategic planning challenges that successful companies have already learned how to overcome.
Without a well-thought-out AI implementation strategy, companies risk plateauing after initial efficiency gains, as AI is limited to speeding up existing tasks rather than enabling the creation of new value. A clearly defined roadmap ensures AI adoption aligns with the broader goals of the company, creating synergies for productivity and profitability.
ROI of AI implementation: leader versus IAgard
Technology adopters can best be divided into five categories: innovator, early adopter, early majority, late majorityand people who are late. In the tax industry, data predicts that innovators and early adopters (companies that proactively map their AI implementation strategies to their overall goals) will unlock new possibilities. Up to $52,000 worth per professional per yearcompared to just $13,000 for those who are behind.
2026 marks a key turning point as AI solutions begin to go mainstream. Companies that don't take action have trouble attracting talent Companies with clear plans expand their production capacity, double their profits, and strengthen their competitiveness.
smart flame work For measurement software performance
While there is no single formula for a successful AI implementation strategy, large and small businesses across a variety of industries are seeing success. smart principle:
- specific – Identify the most pressing pain points (such as reducing manual data entry).
- measurable – Define KPIs such as time saved per return and client response speed.
- achievable – Start with realistic goals and expand gradually.
- related – Align your AI efforts with your company’s overall growth strategy.
- With a deadline – Set clear timelines for pilot, rollout, and optimization phases.
While most tax and accounting firms start with AI investments aimed at operational efficiency, the real opportunity lies in reinvesting productivity gains into revenue-generating activities.
your steps tax accounting firm AI journey
management of Successful technology transformation You can't make it perfect overnight. It's a multi-step journey that starts before a product is purchased and continues long after. Understanding your next steps will help you plan strategically. In fact, your company is likely already starting to:
- recognition and exploration – Businesses begin to learn about the capabilities and potential benefits of AI.
- Evaluation and vendor selection – Evaluate solutions and select the right technology partner.
- Pilot/proof of concept – Test AI tools in a controlled environment to validate ROI.
- Implementation and deployment – Introduce AI throughout your workflow and integrate it into your daily work.
- Optimize, scale and innovate – Refine processes, expand adoption, and drive continuous improvement.
Knowing your company's position on this curve is critical to planning the next steps toward measurable ROI.
where to fOkas Your AI investment strategy: 3 hoursah–Iimpact woak flow berares
Not all workflows can achieve the same ROI through automation. For maximum effectiveness, prioritize areas with the highest manual effort and client interactions. The key stages and opportunities are:
Document collection (automatic collection & preparation)
Current status: Administrators often manually collect client data through a web portal, PDF organizer, email, text message, or phone call.
Automation opportunities: Look for quick-click document request tools with tracking capabilities that leverage AI-powered OCR to extract data from source documents and organizers. This eliminates the need for repeated follow-ups and speeds up data preparation for tax preparation.
preparation
Current status: Administrators or tax staff manually enter extracted data into tax software, a time-consuming and error-prone process.
Automation opportunities: Identify tools that use OCR and AI-driven workflows to automatically extract and input data into review systems and tax software. This reduces manual input, minimizes errors, and speeds preparation.
Delivery & filing (automatic delivery & filing)
Current status: Experts review returns, summarize with customers, and manage wet/PIN signatures before submission. Submissions include tracking acceptance and notifying clients.
Automation opportunities: Look for a solution that enables one-click return delivery with a seamless e-signature process and automates e-filing with integrated status tracking. This reduces turnaround time and improves the client experience.
Why are these areas important?
Solutions such as UltraTax CS, SafeSend, and SurePrep 1040SCAN have already demonstrated measurable benefits when used together. They save businesses on average less costs 10 minutes round trip During the collection phase, 25 minutes in preparation, and 14 minutes Tax returns are being delivered. By focusing on these high-impact workflow areas, companies can free up time and capacity for advisory services and revenue-driven activities.
Plan for AI Adoption strategyTowards 2026
AI won’t solve tax and accounting firms’ efficiency goals overnight. But with a clear AI implementation strategy, committed leadership, and operational alignment, you can transform your company's capabilities, profitability, and customer experience. Companies that act now will be poised to lead the market for years to come.
Want to know more? Check out our webinar:Defining ROI: How tax firms justify AI investments” for more insights, statistics, and practical guidance from software experts. Register today to see how your practice can maximize future technology spend.
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Defining ROI: How tax firms justify AI investments
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